5 Simple Tips to Make a Giant Leap in PPC Profits
- ARTICLES |
There's no denying that PPC (Pay Per Click) advertising has become a great weapon in the arsenal of many marketers. However, competition has become a steadily growing problem. There is a growing need to create ever more effective ads.
With these 5 tips, you'll have no problem crafting winning Pay Per Click ads in no time at all:
Tip #1
Keep it simple. Short and concise ads usually generate the best results. It's important not to confuse the reader. Many ads try to include too much stuff and end up looking long. In fact, many ads are long, so if your ad is short, it will stand out.
Tip #2
Include your keywords in your ad copy, including your headline and body copy. This bolds your words, grabbing the attention of the eyeballs. Many Adwords advertisers now do this, so if you don't do this, your ad will look bland.
Tip #3
Use emotive power words. Emotions work stronger than logic. Power words like 'amazing' and 'astonishing' capture the surfer's interest and he is more likely to click through on your ad. The most important thing is that your ad has to grab attention.
Tip #4
Capitalize the first words in your Display URL. Instead of using 'your website', use 'Your Website' This captures attention better. Again, it's all about getting the attention of the Internet surfer and getting him to become interested in what you have to offer.
Tip #5
Always call to action. Use phrases such as 'Click Here To Find Out More About ____" Many marketers make the mistake of not calling out to their prospect. They present their product very well, but they don't tell the prospect to act on their offer. In the end, nothing happens and the prospect leaves.
These are 5 simple tips you can start using today to make your PPC campaign a more profitable one. It's important to test and track your results, so you can make any improvements as and when required.
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With these 5 tips, you'll have no problem crafting winning Pay Per Click ads in no time at all:
Tip #1
Keep it simple. Short and concise ads usually generate the best results. It's important not to confuse the reader. Many ads try to include too much stuff and end up looking long. In fact, many ads are long, so if your ad is short, it will stand out.
Tip #2
Include your keywords in your ad copy, including your headline and body copy. This bolds your words, grabbing the attention of the eyeballs. Many Adwords advertisers now do this, so if you don't do this, your ad will look bland.
Tip #3
Use emotive power words. Emotions work stronger than logic. Power words like 'amazing' and 'astonishing' capture the surfer's interest and he is more likely to click through on your ad. The most important thing is that your ad has to grab attention.
Tip #4
Capitalize the first words in your Display URL. Instead of using 'your website', use 'Your Website' This captures attention better. Again, it's all about getting the attention of the Internet surfer and getting him to become interested in what you have to offer.
Tip #5
Always call to action. Use phrases such as 'Click Here To Find Out More About ____" Many marketers make the mistake of not calling out to their prospect. They present their product very well, but they don't tell the prospect to act on their offer. In the end, nothing happens and the prospect leaves.
These are 5 simple tips you can start using today to make your PPC campaign a more profitable one. It's important to test and track your results, so you can make any improvements as and when required.
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