How to Use E-Mail to Create Publicity
- ARTICLES |
Many marketers think publicity is only paid ads, banners and press releases. When they think of email, they think of it as a communication tool only; They may seem very different, but you can combine the two and use email as a publicity tool or resource.
Most email programs have a signature line option. You can create a unique signature that includes your name, phone number, slogan, website address - or anything else that comes to mind. When you choose to have the signature line option on, your email program will automatically include your signature line into outgoing messages.
If your message is going to someone who doesn't know about your business, your signature line will give them a brief overview. And if anyone forwards your emails to other people, your signature line will be included as well.
Creating a mailing list and using an autoresponder to stay in touch with them is a great way to use email as a publicity tool. An example of this would be to create an e-course on a subject that goes along with something you are promoting. For instance, if your target market is new mothers that are interested in health topics, you can create an e-course on the health benefits of making your own organic baby food.
There are many autoresponder services to choose from, so do a little research and find one that fits your needs and budget. When you sign up with one, you will be able to create forms to gain subscribers. When you create a form, you will be given a small amount of HTML that you can install on your website or blog. An opt-in box will appear on your page, and when people fill out their name and email, they will be added to your list of subscribers.
You can write emails ahead of time and load them into your autoresponder, and as you gain subscribers your emails will automatically be sent to them. You can specify how many days apart you want the emails to be sent.
Sending one email or "lesson" per day is commonplace with e-courses. On day 1 you can send your subscribers a welcome email, on day 2 they will receive lesson 1 of the e-course, on day 3 they will receive lesson 2 and so on.
You need to include a call to action in each email you send. Using the example above, if you are creating an e-course about organic dog food, add links to other products you are promoting or selling. An example would be your affiliate link to an e-book about the benefit of organic dog food for yourdog.
Peole search the internet to get valuable and enlightening information. Email is an excellent option to use to provide informational articles and reports to them and promote your products and services also.
Dania
Get more quality, unique and clear-cut articles (with simple step by step details, how to's. tips and ideas) related to online homebusiness, internet and affliate marketing. Check out www.homebusinesstalk.biz and www.momsebizblog.blogspot.com
Most email programs have a signature line option. You can create a unique signature that includes your name, phone number, slogan, website address - or anything else that comes to mind. When you choose to have the signature line option on, your email program will automatically include your signature line into outgoing messages.
If your message is going to someone who doesn't know about your business, your signature line will give them a brief overview. And if anyone forwards your emails to other people, your signature line will be included as well.
Creating a mailing list and using an autoresponder to stay in touch with them is a great way to use email as a publicity tool. An example of this would be to create an e-course on a subject that goes along with something you are promoting. For instance, if your target market is new mothers that are interested in health topics, you can create an e-course on the health benefits of making your own organic baby food.
There are many autoresponder services to choose from, so do a little research and find one that fits your needs and budget. When you sign up with one, you will be able to create forms to gain subscribers. When you create a form, you will be given a small amount of HTML that you can install on your website or blog. An opt-in box will appear on your page, and when people fill out their name and email, they will be added to your list of subscribers.
You can write emails ahead of time and load them into your autoresponder, and as you gain subscribers your emails will automatically be sent to them. You can specify how many days apart you want the emails to be sent.
Sending one email or "lesson" per day is commonplace with e-courses. On day 1 you can send your subscribers a welcome email, on day 2 they will receive lesson 1 of the e-course, on day 3 they will receive lesson 2 and so on.
You need to include a call to action in each email you send. Using the example above, if you are creating an e-course about organic dog food, add links to other products you are promoting or selling. An example would be your affiliate link to an e-book about the benefit of organic dog food for yourdog.
Peole search the internet to get valuable and enlightening information. Email is an excellent option to use to provide informational articles and reports to them and promote your products and services also.
Dania
Get more quality, unique and clear-cut articles (with simple step by step details, how to's. tips and ideas) related to online homebusiness, internet and affliate marketing. Check out www.homebusinesstalk.biz and www.momsebizblog.blogspot.com