Back end selling is the selling that's conducted after the inital sale. When a visitor becomes a paying customer for a product, another product can then be advertised and sold to the exact same customer, with the second product being called the back end product.
Now, the customer will already be aquainted with the merchant or affiliate, meaning that is already a level of trust between them. Therefore, selling the back end product may actually be easier than the initial sale.
For many years, back end selling has helped boost sales for both online businesses and land bound companies. If the customer is happy with the initial product that was purchased, he'll logically assume that the online company is offering quality products and will come back again.
How To Do This
The simple way of doing this is to set up a squeeze page to which your traffic opts in first before you direct them to the vendor’s website. This is important as you’ll now be able to maintain constant communication with this prospect that has already expressed interest in something. It is very profitable because now you know what he wants, and even if he doesn’t buy the offer right now, he could also buy something similar in the future. You’ll need squeeze page templates, an autoresponder and a domain to make this work well. I have included all these step by step in my free report.
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