This is more effective than other traffic generation strategies because the leads on your list are people who have already shown interest in buying whatever it is you are offering. Whereas a typical person is highly likely to visit your site once and quickly move along, when you offer them a gift to get them on your list will be likely to at least look around, and possibly buy something.
When getting someone to opt into your list, you need to offer then a free gift that is relevant to their needs. This can be a variety of different things, from an e-book, to an audio recording. The point is that it needs to be helpful and something that will get them interested in learning more.
After they sign up you send them their gift and continue to build a relationship with them. This is one of the most effective ways to build a list of high quality leads that will hopefully turn into conversions.
Though this will be the first of many emails you send, you should do what many of the pros do and keep your correspondence down to a minimum. Only contact them with your best promotions and don't overdo it or they will view you as spam.
Building a list can be a challenging but rewarding venture. To learn more click here!