Email Marketing The Fun Way
- ARTICLES |
If you aren't sure how to increase your subscriber base, here are some ideas to get you started. Many people have trouble finding ways to add the right people to email lists, so make sure to use the following article to do exactly that.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. It just wastes time!
Send a nice note on your subscribers' birthdays. Your opt-in can include a field for birth date input, thus allowing you to send automatic birthday wishes. This can make sure your customers feel wanted and will especially make them feel so if you give them a discount or coupon.
Test your emails across a variety of platforms for the most effective campaigns. When you have perfected a design, try testing it on multiple browsers or operating systems if you can. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.
Ensure that every link in the messages you send is working and leads to the proper page. If the links don't work, the customers are much less likely to end up on your site to make purchases. This will diminish your credibility and reputation with your readers, as it proves that you aren't professional enough to send a simple email with a working link.
You can use a multi-part message to approach several topics in one email. These are emails that include both HTML and plain text content, so that they will display appropriately no matter which option the recipient favors. This is worth the little extra effort so that you can avoid losing plain text subscribers who would find little use for an HTML-only list.
Your emails should be short and succinct. Nobody is likely to read any more than a few paragraphs of your material. Customers are often pressed for time and only want information they are highly interested in. Make your point and allow your readers to move on, and they'll come back for the next installment.
Now that you've read this article and absorbed its advice, it's time for you to put it to use! Take the time to digest this information; you can even go back and read it again, if you want to do so.
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Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. It just wastes time!
Send a nice note on your subscribers' birthdays. Your opt-in can include a field for birth date input, thus allowing you to send automatic birthday wishes. This can make sure your customers feel wanted and will especially make them feel so if you give them a discount or coupon.
Test your emails across a variety of platforms for the most effective campaigns. When you have perfected a design, try testing it on multiple browsers or operating systems if you can. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.
Ensure that every link in the messages you send is working and leads to the proper page. If the links don't work, the customers are much less likely to end up on your site to make purchases. This will diminish your credibility and reputation with your readers, as it proves that you aren't professional enough to send a simple email with a working link.
You can use a multi-part message to approach several topics in one email. These are emails that include both HTML and plain text content, so that they will display appropriately no matter which option the recipient favors. This is worth the little extra effort so that you can avoid losing plain text subscribers who would find little use for an HTML-only list.
Your emails should be short and succinct. Nobody is likely to read any more than a few paragraphs of your material. Customers are often pressed for time and only want information they are highly interested in. Make your point and allow your readers to move on, and they'll come back for the next installment.
Now that you've read this article and absorbed its advice, it's time for you to put it to use! Take the time to digest this information; you can even go back and read it again, if you want to do so.
Click Here to Quickly Set-up Your Sites With The Only Wordpress Set-up Plugin You Will Ever Need! WP QuickStart - Download Now!