Paid Traffic: 20 Methods That Create Fast Results Part 2
- ARTICLES |
Continued from part 1
Guaranteed Visitors
While I'm not a fan of guaranteed visitor programs (the traffic is usually of very low quality) there are situations where some reputable suppliers can send traffic that will help you. I personally believe this is best only for list building. Let them join your list first so you can sell them later and then send them on to the sales page.
Ezine Advertising
This is one of my favorites, not because I own the Directory of Ezines or because I publish an ezine but because it just works so well. When you match the product you are promoting to the interests of the readers of the ezine very good things happen. It's vital to pay attention to this prospect matching idea when doing any form of advertising.
CPM
Simply put, you pay for every 1000 impressions (or times you ad is shown). While some use the term CPM differently, it began as a way to express cost-per-thousand and is still used that way today. CPM advertising can be very profitable and is excellent for list building.
Offline
So many online marketers overlook offline methods completely. That can be a mistake. The key with using an offline/online mix is to either create curiosity in your offline ad or pre-qualiy a reader or listener or then drive them to a site where they can take the next step.
Social Media
Social sites like Twitter and Facebook can be fun and profitable both. They can also be hugely time consuming. So why not skip the hard work and just buy ads on the sites? While this is very limited with Twitter as I write this, Facebook and other social sites like Digg do offer on-site ads that work well.
Video
Not ready to shoot your own video? How about buying ad space on videos about the topic you want to promote? YouTube had offered this for some time and other video networks are getting on board. The key here, as with most advertising, is to create curiosity and interest, not try to close the sale.
Networks
Ad networks can be huge time savers if you have a larger budget. Many ad networks let you get started for only a few hundred dollars (others start at $10,000 or more) and they can place all sorts of ads for you on all sorts of websites. Highly targeted and you can control costs too.
CPA
I heard the founder of a large technology company say the other day that Cost Per Action was going to be the only model in the near future. While that might be overstating it, CPA can be a wonderful way to get new clients while controlling costs. For example, if you know a customer is worth $100 to you and your conversion is high you can afford to spend enough to really zero in on your target market. Since you are not paying for tire-kickers you can feel sure your money is well spent.
Blogs
Many blogs accept advertising right on their site. Blogs often offer banner ads, in-post ads and more. Some blogs will email their list for a fee or, as mentioned above, do paid reviews. Identifying top blogs in your niche and following them makes good sense. Here is my favorite blog.
Pay Per Click
Pay per click has gone through many changes. Affiliate friendly at first, many PPC providers turned on affiliates with a vengeance. Added to this is Google's habit of canceling accounts without any notice or recourse and you can see why many feel PPC is not an option. But it can be if you do it well. My favorite voice in this world is Perry Marshall.
Websites
Advertising directly on almost any site you want can be done with Google AdWords. Many people don't realize they can target a specific site but it can be done. It is often easier to use an ad network for this however. Another option, take a look at a site you want to advertise on and look for an "advertise" link at the bottom of the page.
Co-ops
Some physical product companies offer what is called co-op advertising. This is where the company rewards you for sales by purchasing advertising for you. While this does not apply to any online products I know of, if you are marketing a physical product online then ask the company about their co-op program.
Press Releases
Press releases are great if you have something that is actually news-worthy. Unfortunately, press releases are often taught as a good traffic-getting strategy by people who have never used them. They sound good, and are easy to do, but in my view don't work for most people and should be avoided. Remember this when doing a press release - the people reading your release will mostly be reporters looking for a juicy or otherwise attention grabbing story. So be sure to give them one if you can do that ethically.
Re-Marketing
Re-marketing works well but most don't know about it. Here's how it works. You set up a RM campaign and when someone visits your site (this works best for site owners) a cookie is set. Now when that visitor goes to a website that is within the network of sites your re-marketing company works with your ad is shown to that visitor, in essence reminding them you want them to come back to your site.
There you have it - a view from outer space at the big picture of paid advertising. Sorry it's long but there was a lot to say!
Author: J Mark Lipscomb:rolleyes:
11 Days To Limitless Traffic
Guaranteed Visitors
While I'm not a fan of guaranteed visitor programs (the traffic is usually of very low quality) there are situations where some reputable suppliers can send traffic that will help you. I personally believe this is best only for list building. Let them join your list first so you can sell them later and then send them on to the sales page.
Ezine Advertising
This is one of my favorites, not because I own the Directory of Ezines or because I publish an ezine but because it just works so well. When you match the product you are promoting to the interests of the readers of the ezine very good things happen. It's vital to pay attention to this prospect matching idea when doing any form of advertising.
CPM
Simply put, you pay for every 1000 impressions (or times you ad is shown). While some use the term CPM differently, it began as a way to express cost-per-thousand and is still used that way today. CPM advertising can be very profitable and is excellent for list building.
Offline
So many online marketers overlook offline methods completely. That can be a mistake. The key with using an offline/online mix is to either create curiosity in your offline ad or pre-qualiy a reader or listener or then drive them to a site where they can take the next step.
Social Media
Social sites like Twitter and Facebook can be fun and profitable both. They can also be hugely time consuming. So why not skip the hard work and just buy ads on the sites? While this is very limited with Twitter as I write this, Facebook and other social sites like Digg do offer on-site ads that work well.
Video
Not ready to shoot your own video? How about buying ad space on videos about the topic you want to promote? YouTube had offered this for some time and other video networks are getting on board. The key here, as with most advertising, is to create curiosity and interest, not try to close the sale.
Networks
Ad networks can be huge time savers if you have a larger budget. Many ad networks let you get started for only a few hundred dollars (others start at $10,000 or more) and they can place all sorts of ads for you on all sorts of websites. Highly targeted and you can control costs too.
CPA
I heard the founder of a large technology company say the other day that Cost Per Action was going to be the only model in the near future. While that might be overstating it, CPA can be a wonderful way to get new clients while controlling costs. For example, if you know a customer is worth $100 to you and your conversion is high you can afford to spend enough to really zero in on your target market. Since you are not paying for tire-kickers you can feel sure your money is well spent.
Blogs
Many blogs accept advertising right on their site. Blogs often offer banner ads, in-post ads and more. Some blogs will email their list for a fee or, as mentioned above, do paid reviews. Identifying top blogs in your niche and following them makes good sense. Here is my favorite blog.
Pay Per Click
Pay per click has gone through many changes. Affiliate friendly at first, many PPC providers turned on affiliates with a vengeance. Added to this is Google's habit of canceling accounts without any notice or recourse and you can see why many feel PPC is not an option. But it can be if you do it well. My favorite voice in this world is Perry Marshall.
Websites
Advertising directly on almost any site you want can be done with Google AdWords. Many people don't realize they can target a specific site but it can be done. It is often easier to use an ad network for this however. Another option, take a look at a site you want to advertise on and look for an "advertise" link at the bottom of the page.
Co-ops
Some physical product companies offer what is called co-op advertising. This is where the company rewards you for sales by purchasing advertising for you. While this does not apply to any online products I know of, if you are marketing a physical product online then ask the company about their co-op program.
Press Releases
Press releases are great if you have something that is actually news-worthy. Unfortunately, press releases are often taught as a good traffic-getting strategy by people who have never used them. They sound good, and are easy to do, but in my view don't work for most people and should be avoided. Remember this when doing a press release - the people reading your release will mostly be reporters looking for a juicy or otherwise attention grabbing story. So be sure to give them one if you can do that ethically.
Re-Marketing
Re-marketing works well but most don't know about it. Here's how it works. You set up a RM campaign and when someone visits your site (this works best for site owners) a cookie is set. Now when that visitor goes to a website that is within the network of sites your re-marketing company works with your ad is shown to that visitor, in essence reminding them you want them to come back to your site.
There you have it - a view from outer space at the big picture of paid advertising. Sorry it's long but there was a lot to say!
Author: J Mark Lipscomb:rolleyes:
11 Days To Limitless Traffic