As an information marketer you most likely offer a free eBook or other, 'freemium,' in exchange for your visitors contact information. However, the content registration process can cause red flags and resistance on the part of your visitors. A bit of friction occurs at the point where you are asking for the visitor to give up their name and email in exchange for whatever you have on offer. In this article we'll take a look at how you can use social login to eliminate the barriers in your visitors' minds to giving you their contact information until they are ready to do so. According to research by Tech Target, only 53 percent of respondent's were only somewhat willing to provide their contact information in exchange for information. This same survey reported that 88 percent of the respondents admitted to having given false information on content registration forms. The smart solution to this dilemma of getting visitors to fill out the forms, and for getting them to give accurate contact information is to use social login to validate the visitor's contact information and register them for your website.