5 Tips for Developing Your Own Online Marketing System
- ARTICLES |
Let's be honest, most small business people really hate having to market their own businesses. It can be challenging to promote your own products and services without feeling like a used car salesman. But when the future of your online business depends on your ability to get out there and create demand for your products and services, you find a way to get it done. But wouldn't it be far better and more efficient if you had your own marketing system? If you had a marketing system in place your efforts would be far more efficient and effective and you wouldn't feel like you were re-inventing the wheel every time you launched a marketing campaign.
In today's post we're going to share five tips to help you to develop an online marketing system that works for your business.
1. Create marketing messages
This is where you tell the world how your brand is better than the rest. Dust off your USP (unique selling proposition) and communicate what sets you apart from your competition. Why should your visitors do business with you? What is the solution that your product or service promises to those who purchase it?
It's the answers to these questions that help you to develop marketing messages that speak to your target audience and attract them to you.
2. Generate traffic
You will use those marketing messages to attract targeted traffic to your website. Decide on the best traffic generation mechanisms that will work for your products and services and become an expert in those strategies. The better you can get at finding your crowd, communicating with them and solving their challenges, the better you will be at generating targeted traffic to your website.
4. Tracking & testing
It's been repeated time and again, you can't improve what you don't measure. Take the time to track your website traffic. Dig in to your analytics reports and find out where your visitors are coming from, what search terms they are using to find your website, what are the most popular landing pages for your site, and which sites are your biggest referrers.
Test your landing pages, calls to action, headlines, subject lines--even the color of the buttons you use. All of these will have an impact on your website's conversion rate. If you want to get better results from the traffic you're already getting, test and track to improve your conversion rates.
4. Automated purchasing
Make sure that the purchase process is as smooth and can be accomplished in the fewest number of clicks possible. Make your customers feel confident about their purchase by reminding them of the benefits of your product right there on the order page. Remind them of the unique solution your product or service provides and make them clamor to get their hands on your product rather than scratch their heads and abandon their shopping cart.
5. Automated follow-up
Use email auto-responders to follow up with and to stay in touch with your customers. You can also use them to keep in touch with those visitors who don't actually buy from you. Create a short e-course that shares some valuable information, but also motivates them to inquire about the products that you offer.
Your time is your most valuable commodity. When you create marketing systems in your business you streamline your efforts so that you can either make the best use of your own time, or outsource the tasks to a virtual assistant.
For more information about building and growing your online business visit http://mcreasite.com/blog today to learn how you can leverage the power of Internet marketing.
In today's post we're going to share five tips to help you to develop an online marketing system that works for your business.
1. Create marketing messages
This is where you tell the world how your brand is better than the rest. Dust off your USP (unique selling proposition) and communicate what sets you apart from your competition. Why should your visitors do business with you? What is the solution that your product or service promises to those who purchase it?
It's the answers to these questions that help you to develop marketing messages that speak to your target audience and attract them to you.
2. Generate traffic
You will use those marketing messages to attract targeted traffic to your website. Decide on the best traffic generation mechanisms that will work for your products and services and become an expert in those strategies. The better you can get at finding your crowd, communicating with them and solving their challenges, the better you will be at generating targeted traffic to your website.
4. Tracking & testing
It's been repeated time and again, you can't improve what you don't measure. Take the time to track your website traffic. Dig in to your analytics reports and find out where your visitors are coming from, what search terms they are using to find your website, what are the most popular landing pages for your site, and which sites are your biggest referrers.
Test your landing pages, calls to action, headlines, subject lines--even the color of the buttons you use. All of these will have an impact on your website's conversion rate. If you want to get better results from the traffic you're already getting, test and track to improve your conversion rates.
4. Automated purchasing
Make sure that the purchase process is as smooth and can be accomplished in the fewest number of clicks possible. Make your customers feel confident about their purchase by reminding them of the benefits of your product right there on the order page. Remind them of the unique solution your product or service provides and make them clamor to get their hands on your product rather than scratch their heads and abandon their shopping cart.
5. Automated follow-up
Use email auto-responders to follow up with and to stay in touch with your customers. You can also use them to keep in touch with those visitors who don't actually buy from you. Create a short e-course that shares some valuable information, but also motivates them to inquire about the products that you offer.
Your time is your most valuable commodity. When you create marketing systems in your business you streamline your efforts so that you can either make the best use of your own time, or outsource the tasks to a virtual assistant.
For more information about building and growing your online business visit http://mcreasite.com/blog today to learn how you can leverage the power of Internet marketing.