Surefire Tip #1
Have your keywords in your ad! This will bold the keyword when your ads appear in the listings, making it more likely to be clicked upon. You'll be surprised at how little Adwords marketers use this little-know technique to increase click-through rates.
Surefire Tip #2
Use all keyword matching options in your ad campaigns and ad groups. By setting broad match, phrase match and exact match to all your keywords, you will have more keywords and more ad impressions. This will give you a considerable advantage over all your competitors. Be sure to track with keyword matching options are working the best for you, and of course, which ones are not!
Surefire Tip #3
Take the time to set which countries you want your ad to show in. For example, you don't want your product, which only ships in the US, to be showing in searches done in Australia or China. This is useless, as people over there will not be able to order your product anyway! This is a mistake many lazy marketers make.
As you can probably tell by now, Adwords is not a difficult game at all. Just apply more and more winning strategies, and you will your Adwords campaigns turning profitable sooner rather than later.
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