Internet marketing is all about generating traffic for your website. There are different strategies which different companies use to generate this traffic. Search engine optimization and link building etc are all part of internet marketing that help generate traffic. Since competition is heavy in all these places, experts are in search for new ways to generate traffic to the website and thereby initiate revenue. Email marketing is one such method which was never too much utilized by anyone for marketing. Today, emails have become one of the cheapest modes for marketing activities. To send emails to customers, you need to first get permission and details from the customer. For this, opt-in forms are used. These opt-in forms are placed in organizational websites to offer free subscription to the updates from the company. Squeeze page is another strategy used just to generate leads for marketing purposes. Once people subscribe for the updates, they will be redirected to another page where they will be given an option to download the free gift which was offered to them. Many people struggle to find a giveaway for the subscription. Most email marketers are giving free samples of the products that they intend to sell. However, this may not be possible always. Therefore, some companies are offering free reports and free passes for the new subscribers. Once they are subscribed to the updates, you can send emails to them with the newsletters and latest promotional offers. However, it is important for you to be always honest with your customers.
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