1. Find a unique approach to your niche
While there may be nothing new under the sun, you've got to find a way to come up with a novel, unique and compelling approach to your niche. If you're an expert in underwater basket weaving, find an aspect of the industry that is not being addressed. Choose a topic that you are passionate about, find you unique approach to that niche and go deep in that topic area.
2. Discover what your audience is looking for
Business is all about finding an existing need in your market and filling it. But how do you find out what your prospective customers want? You ask them directly. Use polls, surveys and questionnaires to collect information about what they are looking for, what they have had trouble finding, and what would make their lives so much easier. Be sure to hold on to the answers of your surveys because you can use those responses to help you create your content. Your members will love it because you will be writing to them using their own language.
3. Create content that delivers the solutions to your audiences urgent needs
Now that you have a firm grasp on the needs and wants of your marketplace, you can create content that speaks to their needs. As we mentioned above, allow your visitor's responses to inform your writing process. They have told you what they want now all you have to do is give it to them.
4. Create case studies of successful customers
Interview a few of your customers who have consumed your products and had successful results. Document where they were when they started and then what kind of results they produced. This goes far beyond a testimonial because you get down to the basics of what these people did to achieve those results.
5. Get your members to feed you content ideas
Provide a forum where your members can ask questions and get support. You can use these questions and your responses to spark your creativity. Your members will appreciate the fact that you are responsive to their needs, and that the content provides answers to the questions that they might not have thought to ask.
Try these five tips when you are ready to start creating the content for your next membership site project.
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