How to Unleash the Power and Viral Effect of LinkBaiting to Get Tons of Quality Links to Your Blog
- ARTICLES |
In the SEO or search engine optimization world link building is one of the favorite and most used strategies. Why is it so popular? Because of the many different types of strategies available to build quality links and because link building is so extremely critical in the SEO business.
Many different types of link buildings strategies have been created in the market to boost the success and effectiveness SEO but in Internet marketing one of the most used and succesful link building strategies is linkbaiting. SEO LINKVINE
What is link baiting?
Linkbaiting is one of the many SEO strategies used today in SEO link building. Basically it is the use of content of any kind in a website that baits or entices readers to place links to it from other websites. Here is a more detailed definition from Eric Ward, in his article Are You Linkbaiting The Right Audience“Last summer, I was asked for my personal definition of the term "linkbait." In a column titled Link Bait Kool-Aid, I wrote that linkbait was "more or less anything you create anywhere on the web that inspires other people to link to it." The link to your bait can come from another web page, from a blog, from a social media sharing site (bookmarks, news, videos or whatever), from a tagging site or even from an email newsletter. In a nutshell, anywhere you are with a mouse and a clickable link can be viewed as a potential target venue for link seeking via linkbait.”
The linkbait strategy was really made for viral marketing and not SEO. It was eventually used for SEO because it can produce quality links quickly. And according to many SEO professionals, linkbait is one of the most powerful tactics that can be used in Internet marketing because of it’s viral marketing effect.
The website distilled.net has awesome article SEO Guide to Creating Viral Linkbait and Infographics by Ed Fry in which he discusses linkbait’s collateral benefit of viral marketing. “Linkbait is viral content with the specific aim to attract links from the “linkerati” – this is a term coined to describe people on the web who might be able to give links. Links drive their own traffic, but they’re also a critical component to search engine ranking algorithms. The idea is the more high-quality links to your website, the more likely you’ll experience higher rankings. Linkbait is an effective way to attract links to your website, with the collateral benefit of viral marketing”
Why use it in SEO?
The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. In the past, many professionals believed that the more links a website had, the more successful it gained in search engines. Today, quality links are considered as valuable as the quantity of the links and is what makes an SEO campaign successful. If you combine both of these strategies you can create an immensly powerful tool in SEO.
According to many SEO professionals, this is achieved by combining a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can assist in promoting the article together. Social media traffic can generate an enormous amount of links to a single web page.
Types of popular link baits
There are numerous types of link baits used online. Some of the most popularly used are the informational hooks, which are usually just information about a new fad or a new technology, or even on a new technique. News hooks are also popular, which typically involves the hottest celebrity news or breaking news events.
Here is a list of the most popular and effective linkbait strategies.
- Tools – Offer website owners a useful, fun or cool tool that they can use on their blog that points back to your own.
- Quizzes – quizzes, tests and surveys are a favorite of many web users and if you’re savy about the way you design them (giving people a button to place on their site for example) they can be extremely viral.
- Contests – organize something for people to participate in and you’ll find that some will. Add a competitive element to it and offer a worthwhile prize and you might just find the participation rate increases.
- Be First – if you’re the first in your niche to do, say or be something you’re likely to be linked to heavily by others in your niche. Being second, third, forth…will not create the same results.
- Scoops – a breaking a story in your niche. If you break a big story and the amount of others that link to you giving you credit for being the source of their own news posts can create a massive viral effect.
- Awards – every year in blogging circles a silly season of awards starts. Awards work well at creating a buzz (with lots of traffic and lots of incoming links). They do it on a number of levels.
- Lists – Blog posts that seem to get a lot of link attention use list a lot. People love lists and want to pass on to others - check out digg and delicious numerous examples. You need to make your list useful and stand out in some way because lists are used so frequently today.
- Humor – Humor makes great linkbait . You can use a cartoon a funny photo, a story or even a title that gets a laugh – people enjoy humor and love to pass it on.
- Creating Useful Content – The more useful your content is to people the more likely they are to want to pass it on to others. Maybe you can create a video showing people how to upload FTP files to their blog or upload a Worpress Blog. Show someone how to do something, give them knowledge, entertain them and/or improve their lives and/or be better at something and they will be thrilled and rave about you to their friends and family on all the social media sites.
This list is actually a short list of linkbaiting strategies there are many, many more. Check out this article by Matthew Fields Master the Art of Great Link Bait which has some awesome links to great linkbaiting articles, lists and guides.
Dania
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
www.miamimommyblogger.wordpress.com
Many different types of link buildings strategies have been created in the market to boost the success and effectiveness SEO but in Internet marketing one of the most used and succesful link building strategies is linkbaiting. SEO LINKVINE
What is link baiting?
Linkbaiting is one of the many SEO strategies used today in SEO link building. Basically it is the use of content of any kind in a website that baits or entices readers to place links to it from other websites. Here is a more detailed definition from Eric Ward, in his article Are You Linkbaiting The Right Audience“Last summer, I was asked for my personal definition of the term "linkbait." In a column titled Link Bait Kool-Aid, I wrote that linkbait was "more or less anything you create anywhere on the web that inspires other people to link to it." The link to your bait can come from another web page, from a blog, from a social media sharing site (bookmarks, news, videos or whatever), from a tagging site or even from an email newsletter. In a nutshell, anywhere you are with a mouse and a clickable link can be viewed as a potential target venue for link seeking via linkbait.”
The linkbait strategy was really made for viral marketing and not SEO. It was eventually used for SEO because it can produce quality links quickly. And according to many SEO professionals, linkbait is one of the most powerful tactics that can be used in Internet marketing because of it’s viral marketing effect.
The website distilled.net has awesome article SEO Guide to Creating Viral Linkbait and Infographics by Ed Fry in which he discusses linkbait’s collateral benefit of viral marketing. “Linkbait is viral content with the specific aim to attract links from the “linkerati” – this is a term coined to describe people on the web who might be able to give links. Links drive their own traffic, but they’re also a critical component to search engine ranking algorithms. The idea is the more high-quality links to your website, the more likely you’ll experience higher rankings. Linkbait is an effective way to attract links to your website, with the collateral benefit of viral marketing”
Why use it in SEO?
The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. In the past, many professionals believed that the more links a website had, the more successful it gained in search engines. Today, quality links are considered as valuable as the quantity of the links and is what makes an SEO campaign successful. If you combine both of these strategies you can create an immensly powerful tool in SEO.
According to many SEO professionals, this is achieved by combining a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can assist in promoting the article together. Social media traffic can generate an enormous amount of links to a single web page.
Types of popular link baits
There are numerous types of link baits used online. Some of the most popularly used are the informational hooks, which are usually just information about a new fad or a new technology, or even on a new technique. News hooks are also popular, which typically involves the hottest celebrity news or breaking news events.
Here is a list of the most popular and effective linkbait strategies.
- Tools – Offer website owners a useful, fun or cool tool that they can use on their blog that points back to your own.
- Quizzes – quizzes, tests and surveys are a favorite of many web users and if you’re savy about the way you design them (giving people a button to place on their site for example) they can be extremely viral.
- Contests – organize something for people to participate in and you’ll find that some will. Add a competitive element to it and offer a worthwhile prize and you might just find the participation rate increases.
- Be First – if you’re the first in your niche to do, say or be something you’re likely to be linked to heavily by others in your niche. Being second, third, forth…will not create the same results.
- Scoops – a breaking a story in your niche. If you break a big story and the amount of others that link to you giving you credit for being the source of their own news posts can create a massive viral effect.
- Awards – every year in blogging circles a silly season of awards starts. Awards work well at creating a buzz (with lots of traffic and lots of incoming links). They do it on a number of levels.
- Lists – Blog posts that seem to get a lot of link attention use list a lot. People love lists and want to pass on to others - check out digg and delicious numerous examples. You need to make your list useful and stand out in some way because lists are used so frequently today.
- Humor – Humor makes great linkbait . You can use a cartoon a funny photo, a story or even a title that gets a laugh – people enjoy humor and love to pass it on.
- Creating Useful Content – The more useful your content is to people the more likely they are to want to pass it on to others. Maybe you can create a video showing people how to upload FTP files to their blog or upload a Worpress Blog. Show someone how to do something, give them knowledge, entertain them and/or improve their lives and/or be better at something and they will be thrilled and rave about you to their friends and family on all the social media sites.
This list is actually a short list of linkbaiting strategies there are many, many more. Check out this article by Matthew Fields Master the Art of Great Link Bait which has some awesome links to great linkbaiting articles, lists and guides.
Dania
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
www.miamimommyblogger.wordpress.com