How to Integrate Local Video Marketing into Your Business Marketing Plan
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If your goal is to gain more exposure for your business online, then the most effective way to accomplish that is to use Internet marketing strategies such as local video marketing. Online video is powerful and engaging. According to Adweek, 65% of online viewers will watch a video ad to its completion, while less than 20% of people will read a text-based page to its completion.
Video is not the wave of the future it's where you need to be right now. But it's important to ensure that your video marketing campaigns are in line with the overall direction of your business's marketing plan.
One aspect of video marketing that makes it so appealing is that it's easy to do. If you've got a camcorder and you get an idea for a video, you can just grab your camera and start recording. Before we get ahead of ourselves, let's take a step back and look at your marketing plan and how video marketing can fit in with your goals and objectives.
As you look at your marketing calendar for the next six months, you can find ways to incorporate the power of online video to add interest and attention to every event. Here are some examples:
Local events
Is your business participating in any local events this year? Bring your video camera and shoot footage of the other local vendors, attendees and entertainers. Create a video highlighting your business' involvement in the event.
Customer testimonials
When you've got customers who are raving fans of your products and services, take the opportunity to ask them if they would like to do an on-camera testimonial for you. A video testimonial can be a very powerful form of social proof. If you get the camera and lighting all set up so that all they have to do is smile and speak, they are more likely to participate.
Video Email marketing
Include a short, talking head, video to your email newsletter. Instead of the same boring introductory blurb record yourself talking to your customers. Include this as a regular feature and your subscribers will start looking forward to your emails.
Use video on landing pages
Using video on landing pages can boost your conversion rates. You might set up a test between a landing page with a video and one without and see if your numbers don't improve.
Conventions & conferences
The next industry conference or convention might be the perfect opportunity for you to get some good footage of leaders in your field, experts and celebrities that your customers want to hear from and learn more about. Pre-arrange for a few expert interviews that you can capture on camera, and be prepared for some impromptu interviews as well.
How-To video segments
Create a video series where you teach viewers how to do something or make something. Show your product or service in action and provide tips for making the best use of them.
Creating videos and posting them to the top video sharing sites along with a link back to your website is a powerful way to generate traffic and gain more exposure for your brand.
Local video marketing can put your business on the map. Visit http://mcreasoft.com today for more information about local marketing.
Video is not the wave of the future it's where you need to be right now. But it's important to ensure that your video marketing campaigns are in line with the overall direction of your business's marketing plan.
One aspect of video marketing that makes it so appealing is that it's easy to do. If you've got a camcorder and you get an idea for a video, you can just grab your camera and start recording. Before we get ahead of ourselves, let's take a step back and look at your marketing plan and how video marketing can fit in with your goals and objectives.
As you look at your marketing calendar for the next six months, you can find ways to incorporate the power of online video to add interest and attention to every event. Here are some examples:
Local events
Is your business participating in any local events this year? Bring your video camera and shoot footage of the other local vendors, attendees and entertainers. Create a video highlighting your business' involvement in the event.
Customer testimonials
When you've got customers who are raving fans of your products and services, take the opportunity to ask them if they would like to do an on-camera testimonial for you. A video testimonial can be a very powerful form of social proof. If you get the camera and lighting all set up so that all they have to do is smile and speak, they are more likely to participate.
Video Email marketing
Include a short, talking head, video to your email newsletter. Instead of the same boring introductory blurb record yourself talking to your customers. Include this as a regular feature and your subscribers will start looking forward to your emails.
Use video on landing pages
Using video on landing pages can boost your conversion rates. You might set up a test between a landing page with a video and one without and see if your numbers don't improve.
Conventions & conferences
The next industry conference or convention might be the perfect opportunity for you to get some good footage of leaders in your field, experts and celebrities that your customers want to hear from and learn more about. Pre-arrange for a few expert interviews that you can capture on camera, and be prepared for some impromptu interviews as well.
How-To video segments
Create a video series where you teach viewers how to do something or make something. Show your product or service in action and provide tips for making the best use of them.
Creating videos and posting them to the top video sharing sites along with a link back to your website is a powerful way to generate traffic and gain more exposure for your brand.
Local video marketing can put your business on the map. Visit http://mcreasoft.com today for more information about local marketing.