A common scenario is that freelance writers produce some kind of original content with the intention of selling their product at some point in the future. The problem is that quite often these writers are clueless about marketing, and have wasted a great deal of time developing an ebook that they simply have no idea how to market. When this is the case, freelance writers will often sell the resell rights to their book so that another individual just to recoup a portion of the time and effort that they spent creating their ebook.
In most instances the content can be modified by the buyer, and their name put on the book as author. Often, only minor changes are necessary, something as simple as rewriting a number of the sentences. This puts savvy marketers in the position of potentially making a significant profit if they're able to obtain resell rights to a book that was written on a subject in high demand.
Something to keep in mind is that when you obtain resell rights products, you own the products and are therefore in a position to choose how much to sell them for unless the license dictates any price restrictions. The best way to go about obtaining the rights to resell ebooks is probably to join a private label rights membership site. This will give you the opportunity to find a wide variety of quality products that you can sell. It's highly recommended that you take the time to go ahead and alter the products, particularly the ebook cover and sales page. This will allow you to have a branded ebook that is different from anyone else's on the market. If the ebook is of decent quality, or you transform it into one, you should be able to make your money back very quickly.
If you are just getting started making money online, have a look at private label resell rights ebooks and see if they might work for you. It's not going to cost you much to get started and you can find out just about everything that you'll need to know right here on the Warrior Forum.