Tips on How to Boost Your Conversions
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Capture Your Visitors’ Attention With a Captivating Headline
Your headline is the first thing your visitors will read. You will want to capture their attention with a alluring phrase that distinctly states the biggest advantageous your product has to offer.
Use A Compelling “Call To Action” To Attract Your Visitor
Your page should include a “call to action”; some great examples are “click here to purchase now” and “click here to sign up”. Try using words and phrases that create an immediate sense of urgency, such as “limited time offer”. Keep in mind, if you do not ask them to take action, they won’t.
Use Bullets to Format Your Text
Many people prefer to just scan web pages rather than read them. Use bullets to detail your products benefits. Your visitors’ eyes will automatically be attracted to the bulleted text.
Use The Appropriate Images
The images you use on your website should explain what your product is about in a visual manner. If you are promoting dog products and your site has pictures of parrots, you are going to confuse your visitor. Your images should also be clear and easy to see.
Keep and Maintain Your Site Professional Looking
Keep your site professional and easy to navigate. Having a professional looking site builds credibility. Keeping your site organized with easy to find links will keep your visitors from getting “lost” and clicking away all together.
Include Your Photo and Signature
Adding a photo of yourself and your handwritten signature will also boost your credibility and create trust. Your visitors will get to see that they are doing business with a real person; not some nameless, faceless website online.
Incude a Testimonial Page
A testimonial page will provide increase confidence and trust of your business, products and services. Ask the people that are providing the testimonials for permission for you to publish their photo. If your visitors see that real people, just like them, are using your product (and are content with it); they will be more likely to buy from you.
Offer Them More Than One Payment Option
Offer your visitors more than one payment option. This will only help increase your sales because many visitors want to pay by paypal as they are wary of submitting their credit card info online. But, if you only offer paypal as your only option, you will be losing out on sales, as not everyone has a paypal account or may want to use their credit cards.
Dania
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
www.miamimommyblogger.wordpress.com