1. Deliver on time. Aside from giving high-quality output, this is one of the fastest ways to build rapport and trust with your clients. Everybody appreciates getting their stuff early, so put in the extra effort to make sure that you manage to make it to the deadline. A neat trick to use every so often is to under-promise and then over-deliver. Giving your customers a slightly inflated price or schedule and then delivering the goods with a lower price or in less time will make you look good every time.
2. Be friendly and engaging. Acting like a cold, antiseptic conglomerate company won't get you anywhere, especially since you are not a cold, antiseptic conglomerate company. Try instead to project an image that's amiable yet professional, someone that the customer would want to strike up a conversation with. Remember, you are a home business. Success in any field will have a lot to do with how well you interact with your market.
3. Prioritize your clientele. For just about any home business, success often comes after you've established yourself on the market. In order to do so, you will have to build up your clientele - your loyal group of customers - slowly but surely. Having a set of regulars will keep a small trickle of money coming in, thus keeping your business afloat even in lean times.
When you are a home business, you are more likely to achieve long-term success and profitability by going after a continuous but steady flow of demand, instead of just huge one-off transactions. Go for that kind of goal, and your venture will be likelier not just to survive but to flourish in the long term.
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