AdWords Secret Tips - 3 Power Words That Get Visitors Clicking Through Like Crazy to Your Ads

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Did you know that there are a couple of words that when added to your AdWords ads will make them much more effective? These words form part of the arsenal of AdWords secrets that can change a struggling ad into a winning ad. Here are a couple of suggestions which you can immediately test to see how they can work for you.

Power Word #1: "Free"

It's no secret that every body likes free things. That's one of the reasons why Christmas and Birthdays are so popular. But including the word "Free" in your ad can make a huge difference. But of course, aside from advertising something as being free, you'll actually have to give something away for free as well. So although this is a powerfully effective word to use in your ad, keep in mind that you will have to deliver on your promise, too.

Power Word #2: "Secret"

"The Secret Scrolls of Eternal Life", "The Secret of the Secrets to Business Success" - the word "secret" in a title creates that wonderful feeling of anticipation in the people who read your secret content and will make them feel as if they are the only keepers of that secret once they've bought your product, even if it's on the internet for the whole world to read. A good example here is "AdWords Secrets", see what we mean?

Power Word #3: Download

Why is this a good word to use in your ad, especially the title? Well, aside from creating the impression that the product people are looking is available to them at the click of a button, you are also implying that it could be free. This means they get what they want for little effort and perhaps no money. Though be sure to have something downloadable on your landing page if you are using this word.

And aside from the above, we can only add that some of the most powerful AdWords secrets have to do with the semantics of your ad. Read it and read it again until you know exactly how your potential visitors will understand your ad. If it needs changes, make them. If its fine as it is, try looking for ways to improve it.

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#adwords #google adwords #pay per click #ppc advertising #ppc management

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