The Ultimate Listbuilding Guide: 4 Dumb Listbuilding Mistakes Revealed

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The trouble comes with people approach list building in such as a way as to hinder their chances of actually being able to fully monetize their mailing list.

MISTAKE #1: FAILING TO MONETIZE
While it’s very important to provide your list with fresh, useful and free content, resources and information, you are in the business of email
marketing so that you can build a profitable business and you need to get into the habit of monetizing your list right from the start.

MISTAKE #2: COPY & PASTE FANTATICS
When it comes to promoting affiliate products to your list, you need to avoid the common “lazy email marketer” tactic of utilizing existing affiliate resources to promote products and services to your list. Instead, create customized emails that truly connect with your target audience and speak directly to your subscriber base.

MISTAKE #3: FAILING TO SEGMENT
Segmenting your lists does more than maximize your chances of having your emails delivered successfully. List segmenting will also help you effectively communicate and target specific subscribers, increasing response rate and helping you create successful broadcasts.

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MISTAKE #4: LETTING THEIR LISTS RUN COLD
You absolutely need to focus on staying in constant communication with your subscriber base. This doesn’t mean that you necessarily have to email them every day, but what you want to do is consider creating a posting schedule so that you can get into the habit of connecting with your subscribers regularly, while demonstrating consistency. Your subscribers will then begin to expect your emails on certain days and by doing this, you will begin to see a dramatic increase in your open rates.
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