The key to success with AdWords, is of course the words used to describe a website or product. Not only do they have to appear interesting but they have to supply potential customers with the knowledge that what they need is available on your website. And to distill the information even further, research has shown that, in most cases, it is better to advertise a product located on your website, rather than the website itself. The logic here is apparent: sell people what they want.
But let's take it a little further to the practical side of things: you have a product/service that you believe people would buy but up until now you haven't had any results. The solution here is to either change the wording on your AdWords ad or to use another product instead. A rule of thumb here is to set both a time and a budget limit - if it doesn't sell within the first X days or weeks with a predetermined budget, then it probably won't sell any time soon. Doing things this way will not only ensure that you know what people want, but also that you make money with AdWords.
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