Marketing your eBook on your own through backlinking and article marketing is free and will get you a fair amount of traffic and interested buyers. However, if you use this as your sole eBook marketing strategy you will end up spending an inordinate amount of time trying to market your eBook. Use it by all means, after all it is free and easy but also explore other ways to market your eBook.
Using affiliates to help you with ebook marketing may cost money but is often well worth it. Since there is no shipping or printing with Ebooks, you can use that money that you save to offer an affiliate a percentage of the profit for selling your book.
You can also use a site where you can list your book for sale and where readers go to buy eBooks. Although these sites charge a percentage of the profits, they are very effective when it comes to promoting your ebook.
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