Just as you would market any product over the World Wide Web, your Website is essential when you are marketing an eBook. Owning a website allows you to post links throughout the internet so potential buyers get to know about your book and have a place to go to so they can learn some more. Your website should focus on your eBook book. It should contain articles and other testimonials about the eBook that compel the reader and make it seem like something they cannot do without. Once your readers get to your website, half your battle is won.
In addition to your website, part of your eBook marketing should include a sales page. This is a page where the reader can click on a button, at any time of the day or night and download the book immediately after paying. You do not want readers to think about whether or not they should buy your book, you want them to buy it right away. Not having a sales page is like a lost opportunity- your reader is likely to go and look if they can get the same material elsewhere and more easily at that.
The more traffic you draw to your website, the better chances you have for selling your eBook. Website marketing is not the only way that you can embark in successful eBook marketing but it works very well and is a way that you can market your book without spending a lot of money.
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