How to Leverage Your Google Places Listing to Boost Your Website's SEO
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If it begins to sound like I'm raving about the importance of your local business' Google Places listing, please forgive me, but the enthusiasm is in hopes that you'll be persuaded to take advantage of this free opportunity to get some excellent online exposure for your business.
What if I told you that there is a way that you can get your business listed on the first page of Google--above the organic search results--for free? Well, that's essentially what you get when you take advantage of your Google places listing. There's no better way to boost your website's local SEO, and help your prospective customers find you first.
Complete Your Profile
As you fill in all of the pertinent details about your business, products and services do with the thought that this page might be a prospective customer's first impression of your business. Include photos of your location, products, happy customers and other images that will help communicate what your business is about. Add an introductory video, and if you are fortunate enough to have testimonial videos of satisfied customers, your GP listing might be the perfect place to post it.
Get lots of reviews on other local sites
Once you've completed your profile, added a video and some photos, and added all of the necessary details, your profile is basically full of information that you are telling the world about your business. In order to rise in the rankings, and to appear more relevant and targeted, Google wants to see what others are saying about your business. For this you need lots of inbound links because the more inbound links both to your website and your GP listing, the more important you appear to Google, so they will send you more traffic.
Getting reviews on your GP listing and on other local websites is a great way to both exposure and appropriate back links. Create a profile at these local search and review sites and encourage your customers to write reviews:
Find ways to include your business address and phone number along with your website address on as many websites as possible. This will add weight and importance to your Google Places listing.
Use your geo-local keywords in your listing
The right keywords will help you to get found in the search engines, but when it comes to your Google places listing, be sure to use geographically specific keywords to help you get the best placement on the page. For example, instead of using the keyword phrase, 'wedding flowers,' you might use the phrase, 'wedding flowers in Paducah,' which is geographically specific for a flower shop in Paducah.
Between the links to your website from your Google Places listing along with the other local review site profiles, you should enjoy a nice boost in your website's search engine optimization from all of those quality, relevant inbound links.
Optimizing your Google Places listing is a great way to boost your website's SEO. For more tips related to local marketing visit http://mcreasoft.com/ today.
What if I told you that there is a way that you can get your business listed on the first page of Google--above the organic search results--for free? Well, that's essentially what you get when you take advantage of your Google places listing. There's no better way to boost your website's local SEO, and help your prospective customers find you first.
Complete Your Profile
As you fill in all of the pertinent details about your business, products and services do with the thought that this page might be a prospective customer's first impression of your business. Include photos of your location, products, happy customers and other images that will help communicate what your business is about. Add an introductory video, and if you are fortunate enough to have testimonial videos of satisfied customers, your GP listing might be the perfect place to post it.
Get lots of reviews on other local sites
Once you've completed your profile, added a video and some photos, and added all of the necessary details, your profile is basically full of information that you are telling the world about your business. In order to rise in the rankings, and to appear more relevant and targeted, Google wants to see what others are saying about your business. For this you need lots of inbound links because the more inbound links both to your website and your GP listing, the more important you appear to Google, so they will send you more traffic.
Getting reviews on your GP listing and on other local websites is a great way to both exposure and appropriate back links. Create a profile at these local search and review sites and encourage your customers to write reviews:
- Yelp
- Yahoo! Local
- CitySearch
- Insider Pages
- Dealer Rater
Find ways to include your business address and phone number along with your website address on as many websites as possible. This will add weight and importance to your Google Places listing.
Use your geo-local keywords in your listing
The right keywords will help you to get found in the search engines, but when it comes to your Google places listing, be sure to use geographically specific keywords to help you get the best placement on the page. For example, instead of using the keyword phrase, 'wedding flowers,' you might use the phrase, 'wedding flowers in Paducah,' which is geographically specific for a flower shop in Paducah.
Between the links to your website from your Google Places listing along with the other local review site profiles, you should enjoy a nice boost in your website's search engine optimization from all of those quality, relevant inbound links.
Optimizing your Google Places listing is a great way to boost your website's SEO. For more tips related to local marketing visit http://mcreasoft.com/ today.