5 Mobile Apps and Mobile Marketing Tools to Get in Front of More Customers

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While everyone seems to be clear on what a massive impact the ubiquitousness of mobile phones and mobile devices are having on local small business, what's not as clear is how you can take advantage of this phenomenon. If you've got a local business, there are countless ways you can leverage mobile marketing tools and mobile apps to get in front of more of your customers. Let's take a look at five of them.

1. SMS/ Text Messaging tools
According to Pew research study, 90% of Americans use their mobile phones for texting. The first set of tools we'll cover is SMS or Text messaging marketing services.
Source: pewresearch.org/pubs/2083/cell-phones-texting-internet-photos

SMS is analogous to email marketing for mobile, but it's more interactive and you get much better response rates than with traditional email marketing. With features such as short codes, which are those 5-digit codes you might have seen in an ad or heard on a radio spot. There are Text messaging service providers that offer self-service, or DIY solutions and full-service campaign management solutions for you sms marketing needs. Here are a few SMS/ text message solutions to consider:
  • sumotext.com
  • eztexting.com
  • textmagic.com
2. Mobile website conversion tools
One of the first things you'll want to consider when it comes to stepping into the mobile marketing arena is making sure your website has a mobile friendly version available. You can either convert your existing site to a mobile version, or you can have a whole new mobile website developed. Here are some tools that you can try when you want to convert your site so that mobile visitors can access it:
  • dudamobile.com
  • mobisitegalore.com
  • howtogomo.com
3. Mobile app creation tools
If you want to go one step farther than a mobile website and develop a stand alone app for your business, there are lots of tools that can help you to do that on your own:
  • AppMakr
  • MobiCart
  • magmito.com
4. QR code campaign tools
QR codes are growing in popularity more and more each day. Launching a QR code mobile campaign is a quick and easy way to set yourself apart from your competition because chances are they've not tried it yet. Here are some tools for creating and tracking QR codes:
  • beetagg.com
  • qrcode.kaywa.com
  • qrstuff.com
And, because there's nothing more frustrating to an on-the-go mobile user than to scan a QR code and then be brought to a landing page that's not optimized for their phone, here are some mobile landing page templates that you can use to get you started:
  • mobilelandingpage.com
  • unbounce.com/landing-page-templates
  • buildinternet.com/2011/01/add-a-mobile-landing-page-to-your-site
5. Mobile Payment solutions
Whether you are looking for payment solutions for your mobile website, point-of-sale payment solutions, or one-click mobile payment processing, there is a tool here for you. Now if you are working at a farmer's market, a conference, or meeting a vendor at a job site, your mobile phone can process payments for you:
  • squareup.com
  • paypal.com/webapps/mpp/merchant?nav=2
  • billingrevolution.com
The use of mobile apps is coming into its own, and now there are lots of tools to make this new marketing channel more accessible for small and local business. Visit http://mcreasoft.com today for more local marketing tips.
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