Step 1: Let The Ebook Sell Itself
I know you are going to think this one is a copout but it is actually pretty important. If you have written a good quality book you need to avoid high pressure sales tactics. Tell your potential customers what your ebook is about and how it is different from what others have to offer. Give them a few snippets of what they can expect and then let the ebook sell itself.
Step 2: The Unlikely Advertiser
Create a separate landing page on your website for marketing ebooks and then create a 125x125 pixel ad for the book. Make it good and if you can't do it yourself, hire it out. Then sign up for Entrecard and follow through the steps to get started there. It is dreadfully simple to use this site and the best part is that it is free. Entrecard also brings in a lot of traffic and anyone will tell you that higher numbers will eventually result in higher sales.
Marketing ebooks doesn't take a salesman, it simply takes someone who knows their product, believes in their product and can relate that to their target audience. Stop selling and start telling!
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