Now I'm not suggesting that by simply creating an eBook profits will automatically come about, but if you give proper time and attention to the entire process of creating a good quality eBook and marketing it accurately, the potential for a greater income is increased tremendously. Your eBook is a product and if your product is not top quality no amount of marketing or advertising can change that.
It is imperative that fact and opinion are clearly separated and that any facts are backed up with appropriate documentation. Further, you must never use information quoted from another source without proper documentation of that source and appropriate credit given. To do so is plagiarism in its purest form and is prosecutable and publishable by fines and even jail time.
The best track to eBook profits is to stick with what you know and talk about it in a clear and informative way. It helps to be entertaining and to ensure that your e-book is as visually appealing as the content is informative.
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