List Building Tips: Mobile Email Optimization
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Are your email messages optimized for mobile?Would the knowledge the 88% of mobile phone users check email on their mobile phone or device every day--sometimes several times a day--change your answer to that question? Your customers are standing in line at the bank, or waiting for the light to turn green, scrolling through your emails on a tiny screen. If you want them to read and respond to your emails then, consider the importance of optimizing your messages for mobile.
According to an internal study by ReturnPath, 63% of Americans and 41% of Europeans would rather close or delete an email message that was not optimized for their mobile device. However, the good news is that, ExactTarget says, 56% of US consumers who have made purchases with their smart phones have done so in response to a mobile email marketing message.
Source: econsultancy.com/us/blog/9789-mobile-email-stats-infographic
Right now consumers are growing increasingly frustrated with reading email on their mobile devices. According to a study by DK NewMedia, 80% of consumers find it more difficult to read marketing email messages on their mobile phone than on their PC.
Here are some tips to help you best optimize your email for mobile devices:
Test, and test again
The only way to find out how your emails are displaying across the dozens or more types of mobile devices that your customers are using, you've got to run tests. Use a testing service such as, litmus.com/email-testing, where you can preview your messages on a wide range of mobile devices and email clients.
Use big buttons
Buttons should be at least 45 pixels wide, and be spaced far enough apart that when a reader clicks one button, they don't accidentally click one they don't want.
Keep email subject lines short
Fewer than five words will display on a mobile phone's email client.
Make email subject lines concise
Position the call to action, 'above the fold,' or in the first screen view before they will be forced to scroll down to read the rest of the message.
Narrow the width of the message text
Make sure the message text is narrow enough that readers won't have to scroll horizontally.
Provide a link to your mobile website
Make it easy for readers to click through to your mobile website or landing page to get exactly what they want right away.
Mobile technology is moving at a mind-numbingly fast pace. Keep up with it as best you can so that your marketing campaigns can keep pace with the best practices in the industry.
Keep your customers happy and engaged with your email marketing content. Take the time to optimize your email messages so that regardless of whether they are reading them on their Blackberry while waiting for the train, or on their laptop waiting for their next flight, they can read and interact with your messages properly.
Email list building is the most effective way to reach and engage with your target audience. For more actionable tips and strategies for building your online business visit http://googleupdatesexplained.com/ today.
According to an internal study by ReturnPath, 63% of Americans and 41% of Europeans would rather close or delete an email message that was not optimized for their mobile device. However, the good news is that, ExactTarget says, 56% of US consumers who have made purchases with their smart phones have done so in response to a mobile email marketing message.
Source: econsultancy.com/us/blog/9789-mobile-email-stats-infographic
Right now consumers are growing increasingly frustrated with reading email on their mobile devices. According to a study by DK NewMedia, 80% of consumers find it more difficult to read marketing email messages on their mobile phone than on their PC.
Here are some tips to help you best optimize your email for mobile devices:
Test, and test again
The only way to find out how your emails are displaying across the dozens or more types of mobile devices that your customers are using, you've got to run tests. Use a testing service such as, litmus.com/email-testing, where you can preview your messages on a wide range of mobile devices and email clients.
Use big buttons
Buttons should be at least 45 pixels wide, and be spaced far enough apart that when a reader clicks one button, they don't accidentally click one they don't want.
Keep email subject lines short
Fewer than five words will display on a mobile phone's email client.
Make email subject lines concise
Position the call to action, 'above the fold,' or in the first screen view before they will be forced to scroll down to read the rest of the message.
Narrow the width of the message text
Make sure the message text is narrow enough that readers won't have to scroll horizontally.
Provide a link to your mobile website
Make it easy for readers to click through to your mobile website or landing page to get exactly what they want right away.
Mobile technology is moving at a mind-numbingly fast pace. Keep up with it as best you can so that your marketing campaigns can keep pace with the best practices in the industry.
Keep your customers happy and engaged with your email marketing content. Take the time to optimize your email messages so that regardless of whether they are reading them on their Blackberry while waiting for the train, or on their laptop waiting for their next flight, they can read and interact with your messages properly.
Email list building is the most effective way to reach and engage with your target audience. For more actionable tips and strategies for building your online business visit http://googleupdatesexplained.com/ today.