Marketing 101: Let People Know What You Have to Offer
- ARTICLES |
Posted By Ruth Hega
Marketing is THE key ingredient to your business success. No matter how good you are at what you do, if nobody knows you are out there doing it, they can’t hire you. So marketing is the number one activity you can engage in to benefit your business regardless of what business you’re actually in. Think of it like this: you’re not a graphic designer; you’re a marketer of graphic design services. In a very real way, marketing is your business. There is no higher leverage activity in which you can engage. Why is marketing so important? It’s simple. It doesn’t matter how good you are at what you do if nobody can hire you because they don’t know you exist. That means you don’t make money, you don’t get to engage in the work you are passionate about and you don’t get to help people through that work unless you market your business.
What can you do this week to let people know about your business?
Here are 11 tips to get you started:
1. Take a look at what you are already dong to market your business. What’s working? What isn’t?
2. Who is in your target market? Make a list of places where you can expose them to your message?
3. Do you have a market plan? If not, you need one!
4. Is your marketing message consistent? Don’t confuse your market with conflicting messages. Keep your language, message frequency, USP (unique selling proposition), etc. consistent.
5. Don’t give up too soon. Often it times some time for your message to gain traction. Pick a couple of marketing techniques and stick with them for a while before assessing their success.
6. Are you utilizing social media to your advantage? Are you on Facebook, Twitter, LinkedIn, etc.
7. What steps in your marketing plan can you automate so they happen consistently and save you time and effort.
8. Be honest in all your messages. Don’t make claims you and your business can’t live up to.
9. Stress the benefits of your service more than the features.
10. Show your personality and have fun with your marketing.
11. Don’t use marketing techniques you think you should use solely because they work for others. Use the methods that really fit your style and personality to get the best results.
Remember that marketing is meant to be an ongoing process. Even when you have all the business you can handle, you still want to be marketing. It’s OK to have a waiting list of people who want to work with you. In fact, it’s great as you’ll never have to worry where your next client is coming from and there’s never a dull moment.
Pick 3-5 items from the list above to work on this week or come up with your own ideas. The secret to success is consistent results oriented joyful action.
As always, have fun with this process.
*****
© 2010 Ruth Hegarty
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Ruth Hegarty helps women entrepreneurs create confident and effortless success. As a certified Law of Attraction Coach, Ruth teaches women to unleash their powerful creator so they can work less and earn more. To learn more about Ruth and receive a free copy of her Effortless Success Toolkit for women entrepreneurs, go to Coach Ruth.
Get Over 16,000 Information Products - Available in 6 Languages Free
“7 Simple Ways to Make Money with Your Website or Blog and 101 Ways to Monetize Your Blog Without Irritating Your Readers” FREE EBOOK
Dania
www.miamimommyblogger.wordpres.com
Marketing is THE key ingredient to your business success. No matter how good you are at what you do, if nobody knows you are out there doing it, they can’t hire you. So marketing is the number one activity you can engage in to benefit your business regardless of what business you’re actually in. Think of it like this: you’re not a graphic designer; you’re a marketer of graphic design services. In a very real way, marketing is your business. There is no higher leverage activity in which you can engage. Why is marketing so important? It’s simple. It doesn’t matter how good you are at what you do if nobody can hire you because they don’t know you exist. That means you don’t make money, you don’t get to engage in the work you are passionate about and you don’t get to help people through that work unless you market your business.
What can you do this week to let people know about your business?
Here are 11 tips to get you started:
1. Take a look at what you are already dong to market your business. What’s working? What isn’t?
2. Who is in your target market? Make a list of places where you can expose them to your message?
3. Do you have a market plan? If not, you need one!
4. Is your marketing message consistent? Don’t confuse your market with conflicting messages. Keep your language, message frequency, USP (unique selling proposition), etc. consistent.
5. Don’t give up too soon. Often it times some time for your message to gain traction. Pick a couple of marketing techniques and stick with them for a while before assessing their success.
6. Are you utilizing social media to your advantage? Are you on Facebook, Twitter, LinkedIn, etc.
7. What steps in your marketing plan can you automate so they happen consistently and save you time and effort.
8. Be honest in all your messages. Don’t make claims you and your business can’t live up to.
9. Stress the benefits of your service more than the features.
10. Show your personality and have fun with your marketing.
11. Don’t use marketing techniques you think you should use solely because they work for others. Use the methods that really fit your style and personality to get the best results.
Remember that marketing is meant to be an ongoing process. Even when you have all the business you can handle, you still want to be marketing. It’s OK to have a waiting list of people who want to work with you. In fact, it’s great as you’ll never have to worry where your next client is coming from and there’s never a dull moment.
Pick 3-5 items from the list above to work on this week or come up with your own ideas. The secret to success is consistent results oriented joyful action.
As always, have fun with this process.
*****
© 2010 Ruth Hegarty
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Ruth Hegarty helps women entrepreneurs create confident and effortless success. As a certified Law of Attraction Coach, Ruth teaches women to unleash their powerful creator so they can work less and earn more. To learn more about Ruth and receive a free copy of her Effortless Success Toolkit for women entrepreneurs, go to Coach Ruth.
Get Over 16,000 Information Products - Available in 6 Languages Free
“7 Simple Ways to Make Money with Your Website or Blog and 101 Ways to Monetize Your Blog Without Irritating Your Readers” FREE EBOOK
Dania
www.miamimommyblogger.wordpres.com