You know your audience. That is what should set you apart from other people writing on similar topics and you should use that knowledge to your advantage. Write articles that speak the language of your target audience as well as speaking on their level. You wouldn't write a thesis level article for a target audience who never graduated from college, for example. The most effective article marketing strategy is one that always remembers that your target audience should always feel important and that the information contained in the articles should be timely and useful to them.
Your article marketing strategy must always put the customer first, otherwise it will most assuredly fail miserably. It seems common sense that you should speak to your audience and not above them or below them. Patronizing a potential customer is a sure fire way to lose the sale. So before you write your articles, create a demographic of your target audience and write articles that fit them!
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