15 Proven Headline Formulas For Your Next Landing Page Or Blog Post

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15 Proven Headline Formulas For Your Next Landing Page Or Blog Post
By J Mark Lipscomb - part 2 continuing.

Sure, writing great copy is an art. But there is science to it as well.

There are proven formulas to writing copy.

7 - Make Your First ($) Sale in Just (X) Hours (Watch Below to See How!)
Why it works: This headline is attractive to just about any buying market, especially if you can follow it up with live video-proof that shows the process being done. With faster connections and always-on connectivity to the web through smart phones and the like, video blogging and marketing are increasingly being embraced by mainstream audiences. Use this to your advantage by demonstrating how anyone can follow your steps and earn their first sale.

8 - Are You Still Wasting Money on ______________ (Without Anything to Show for It?)
Why it works: This flexible headline can fit a variety of industries, particularly if you're showing your audience how to overcome a common problem such as losing weight, making money online, car repairs, health and beauty and so forth. The headline implies a serious threat, wasting money.

9 - People Regularly Pay Me ($) for This Information - But You Can Have it FREE:
Why it works: Everyone loves free - particularly when they feel they're getting a better deal than someone who paid for it. Conference and webinar speakers repackage their information constantly and use it as a giveaway for email list building. What kind of insider information are people willing to pay you for, and how can you turn that into a subscriber magnet?

10 - How to Make ($) With Your ________________, Step-by-Step.
Why it works: You'll see this headline at work from the moment you browse the business aisle at your local bookstore. Titles like "How to Make Millions with Your Product Idea" or "How to Make a Full-Time Income with Your Computer" still continue to sell strong because of their simple promise and hand-holding guidance. The promise is similar to the "Ultimate Guide" headline above. It implies a thorough guide to getting the benefit.

11 - How to Permanently Stop Your ________________, Even if You've Tried Everything!
Why it works: Not just for the health industry, you can leverage this headline to fit anything from computer crashes to productivity issues. The truth is, everyone wants a lasting fix to a common problem, and if you can deliver it, you'll see your conversions hit the ceiling. This headline speaks to those that are frustrated with the solutions they have tried. The headline promises something new; make sure you deliver in the body.

12 - Is (Subject) a Scam? Find Out If You're Putting Your ___________ at Risk
Why it works: No one wants to be associated with a scam, and on the web, forewarned is forearmed. Some well-known internet marketers have found themselves or their products smeared by headlines like this, but if you can apply this headline to a particular type of product or industry (rather than a person), you'll have a much easier time explaining the pros and cons to your audience rather than having to defend yourself from seething comments by the product creator!

13 - How Your ______________ is Ripping You Off - And What to Do About It Right Now.
Why it works: This headline combines instigation with investigation and has been the source material for many a TV exploratory documentary. If you're able to spy a gaping hole in an industry or type of service provider, letting others know can prevent them from making the same money-wasting mistakes.

14 - Recently Downsized/Fired (Profession) Reveals the Dirty Little Secrets to __________.
Why it works: Everybody loves a good revenge story - particularly if it gives them some insider benefits they may not have realized before. One of the most provoking psychological tactics behind this type of headline is the question, "What do they know that I don't?"

15 - X Little Known Factors That Could Affect Your _______________.
Why it works: This is one of my personal favorites, but in order to make it truly work well for you, you'll have to explore the real "little-known" areas that other articles or sales letters don't cover. That means digging a little deeper and doing more research, but the results can be well worth it.

Putting the Best Headlines to the Test
Try one or more of these headlines for your next sales letter, blog post or landing page and see for yourself how one simple change to your site can bring dramatic results.
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J Mark Lipscomb is the editor of Home Based Business Opportunities - A website dedicated to opportunities, ideas and resources for starting a home based business. He also maintains a blog at Copy Writers USA - an online blog intended for folks who want to work at home.
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To Your Success and God Bless,

J Mark Lipscomb
Home Business Tips Online Profit Course
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