Ebook publishing is the single most cost effective method for getting your work in the hands of potential readers. Not only is it free to create, it is also free to deliver. There's no need for shipping or handling fees because there is no shipping or handling involved. All it takes is a simple e-mail or a link for a download and the entire process is finished.
If you're working from a web site you can even use the online payment system PayPal to allow your customers to buy your Ebook online, and if you set up a download link in the automated response e-mail, the process is entirely hands off for you. Well, at least until it comes time to collect money from your PayPal account.
The bottom line for me is that if you do not have a publisher already and you have never published written work before, ebook publishing allows you complete control over your work while at the same time allowing the potential audience the opportunity to interact with and purchase a book directly from an author. It sure seems like a no brainer to me!
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