Lead Generation Primer - Should You Be Generating Leads For Your Internet Business?

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Before you start reading this article, I can save you some time and tell you that if you have no interest in making money on the Internet and increasing the return traffic to your web site, then there is no reason for you to be generating leads on your web site. We can therefore safely assume that if you are still reading you have an interest in making money online and you want to do whatever you can to increase the amount of money you can make.

I realize that the phrase 'generating leads' sounds very much like an insurance agent in the eighties so let's call it something else - a mailing list. In fact, if you do nothing more than provide the opportunity for your web site visitors to sign up for your mailing list, the odds are in your favor that at least 10% of them will do so with no further effort on your part. That mailing list is generating leads. If you use it to send regular newsletters and correspondence with your readership, you are increasing your visibility and raising your profitability at the same time. That's a far cry from selling insurance, would you not agree?

On to the question of whether or not you should be generating leads let me just say that if your website is one that for Ives upon repeat traffic and you have any interest in building an ongoing relationship with your visitors, I strongly urge you to do so.

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