Social Marketing Success - The "Keep it Real" Strategy to Capture a Higher Market Share
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Social Marketing Strategy Key Rule - Keep It Real!
Take a look at CNN in the afternoons - Rick Sanchez has increased his popularity in phenomenal ways by having a presence on Twitter and Facebook. He interacts in real time. The key word in the phrase "social marketing" is social. For that reason your social marketing efforts need to be as realistic as possible. Avoid the typical market-speak and the hard sales tactics; leave those on your web site if that is your style. The audiences that frequent social web sites don't want anything to do with that.
Instead, allow the people to feel as though they are connecting with you - getting to know you on a more realistic and personal level. Use photographs if you're comfortable doing so and make use of blogs to make the whole experience more personal for all involved. You'll find in no time that the comfort level will translate into higher sales numbers as your new online friends begin to shop.
Above all else, take great steps to ensure your social marketing strategy is making the best use of technology and the most recent web sites.
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