Mobile Marketing for Local Business: How's Your Mobile Marketability?
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As a local business person you're always looking for more effective ways to attract new customers and keep the ones you've got. In the same way that retail businesses began to see the need to create a website to attract new customers when the web was the hot new thing, now local merchants are beginning to see how vital mobile marketing is in reaching new customers. In today's post we're going to look at the current state of your mobile marketability.
What is mobile marketability?
Mobile marketability is simply a measure of how ready your business is to market to current and prospective customers who use mobile devices.
How do I measure my business' mobile marketability?
If you've got a smart phone, open up a browser window and type in the URL of your current website. Without scrolling or enlarging the image, can you read any of the words? Can you find the address, phone number, or access a map with driving directions on your website? If the answer is no, think about what people who are looking for your business might do when they are looking at your site from their mobile phone. Rather than pinch, re-size and scroll to find what they need they might just click away to the next site which has better mobile marketability than yours does.
How can you improve your business' mobile marketability?
If you were busted by the previous question and you realize that you're mobile marketability quotient is pretty shabby, take heart. There are a few things you can do to turn things around quickly and improve the mobile marketability of your website.
1. Make sure your website is mobile friendly
There are several changes that you can make to your site to make it more friendly to those tiny screens on mobile phones, but your best bet is to create a mobile version of your site that is automatically served up when a mobile browser tries to access it.
Failing auto-detection, you can make sure that the buttons on your site are large enough and far enough apart so that when people are clicking them with their fingers on a touch screen, they don't choose another option by mistake.
Display your phone number, address, and hours in a prominent location so that mobile users don't have to click and scroll to find it. Having, 'click to call,' and 'click to map' buttons are a godsend to impatient mobile users on the go. Get a mobile app made for your business and then you can stay connected with your customers, and they can find you when they need you.
2. Start building your Text Message/ SMS opt-in list
People respond much faster to text messages than to email messages, so you're leaving money on the table if you've not added text message marketing to your bag of marketing tricks. Offer your customers a valuable coupon, add them to a VIP, early notification list or some cherished benefit to get them to subscribe. Don't spam them rather focus on providing value and they'll keep opening your messages.
3. Try a QR Code or mobile coupon
Everyone loves a discount, right? QR codes and coupons are a fun way to get started with mobile marketing while gaining exposure to new customers.
Mobile marketing is a great way to reach new customers for your local business. Visit http://googleupdatesexplained.com/ today to discover how you can leverage the power of mobile apps and mobile marketing to grow your business today.
What is mobile marketability?
Mobile marketability is simply a measure of how ready your business is to market to current and prospective customers who use mobile devices.
How do I measure my business' mobile marketability?
If you've got a smart phone, open up a browser window and type in the URL of your current website. Without scrolling or enlarging the image, can you read any of the words? Can you find the address, phone number, or access a map with driving directions on your website? If the answer is no, think about what people who are looking for your business might do when they are looking at your site from their mobile phone. Rather than pinch, re-size and scroll to find what they need they might just click away to the next site which has better mobile marketability than yours does.
How can you improve your business' mobile marketability?
If you were busted by the previous question and you realize that you're mobile marketability quotient is pretty shabby, take heart. There are a few things you can do to turn things around quickly and improve the mobile marketability of your website.
1. Make sure your website is mobile friendly
There are several changes that you can make to your site to make it more friendly to those tiny screens on mobile phones, but your best bet is to create a mobile version of your site that is automatically served up when a mobile browser tries to access it.
Failing auto-detection, you can make sure that the buttons on your site are large enough and far enough apart so that when people are clicking them with their fingers on a touch screen, they don't choose another option by mistake.
Display your phone number, address, and hours in a prominent location so that mobile users don't have to click and scroll to find it. Having, 'click to call,' and 'click to map' buttons are a godsend to impatient mobile users on the go. Get a mobile app made for your business and then you can stay connected with your customers, and they can find you when they need you.
2. Start building your Text Message/ SMS opt-in list
People respond much faster to text messages than to email messages, so you're leaving money on the table if you've not added text message marketing to your bag of marketing tricks. Offer your customers a valuable coupon, add them to a VIP, early notification list or some cherished benefit to get them to subscribe. Don't spam them rather focus on providing value and they'll keep opening your messages.
3. Try a QR Code or mobile coupon
Everyone loves a discount, right? QR codes and coupons are a fun way to get started with mobile marketing while gaining exposure to new customers.
Mobile marketing is a great way to reach new customers for your local business. Visit http://googleupdatesexplained.com/ today to discover how you can leverage the power of mobile apps and mobile marketing to grow your business today.