If there is one thing that I can communicate to you right now about video marketing it is this: video marketing is not hard, and it really works. With that said, there are still a lot of people who for a whole host of reasons are hesitant to delve into video marketing. I hope that after reading this post you will be persuaded to try your hand at video marketing. Adding video to email is having an impact. According to the 2012 Online Video Marketing Survey and Video Email Trends Report, "52% of respondents have used video email marketing and of those that have used it, 88% report that integrating video with email marketing has made a positive impact." With the explosive growth in the popularity of online video it's just an incredibly effective way to reach and engage with your audience. In today's post we're going to delve into the topic of video email and how you can use it to build a rapport with your opt-in email list subscribers and really improve conversions.