Article Marketing Tips - How to Create a 'Hot' Customer Base Through Article Marketing

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There are numerous article marketing tips that you should keep in mind if you wish to successfully use articles in the promotion of your business or service. These tips have been successfully implemented by hundreds of companies throughout the world.

A lot of businesses will attempt to stock their websites with keyword heavy articles. These are articles that feature a word or phrase that they think people will search for when looking for their services.

However, the majority of companies will overuse keywords and their articles will not be quality articles that actually feature valuable information. This is not a good way to advertise your company or services. The majority of people who are searching for your type product or service want quality information.

If you simply slap up articles that are not informative and contain no valuable information, this could cause people to turn away from your services. That is why it is vitally important, when considering article marketing tips, to make sure that your articles truly represent your company and products.

Keywords are important but at the same time you never want to overuse your keywords. You should restrict yourself to three or five uses of a single keyword for every 500 words. This is a general rule of thumb that most companies follow when creating product articles.

Additionally, you will want to update your articles on a regular basis and add to them on a monthly basis. You don't only want to bring people to your website for a single visit but you want to continue to provide them with information regularly so that they come back time and time again.

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