Email Marketing Tips for Local Business
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The main goal of any marketing strategy is to bridge the gap between buyers and sellers. It starts with creating an awareness of the products and services for sale and culminates in the sale of those products and services. In the world of traditional marketing, this can be done by direct mail marketing, flyers, brochures and advertising through radio, television, newspaper and magazines. The Internet has changed all that and online marketing is now one of the best ways to grow your local business. If you are looking to reach as many prospects as possible, online marketing can be very effective.
Online marketing has several specialized areas, and one of them is email marketing. It can open a lot of opportunities for your business but it can have its challenges as well. Because SPAM is illegal, you must be careful using email particularly when used for local marketing.
There two parts for local email marketing. The first part is communicating with your current customers, and the second part is to getting the exposure of your business to your local market. You need to find ways to capture the personal information of your customers like email addresses. The second part is involves lead generation or getting new customers. But even before you can do that here are some email marketing tips:
1. Define your goals. Ask yourself if the email marketing is for one specific sales campaign or an ongoing continuous campaign? Knowing what you want your customers to do is a good start.
2. Test your emails. Send test emails to yourself and to your staff. Ask them for impact analysis like is the subject compelling enough so the recipient will want to read it; are the links (if any) directing to the correct page; is the transition of the email from introduction to the closing remarks seamless. Test your emails for compatibility with other browsers and email clients as well like Outlook.
3. Emails should be permission-based. You do not want your email to end up as SPAM or in the trash folder of the recipients. If you are seriously considering email marketing you should familiarize yourself with the subject of permission and SPAM. Source: http://business.ftc.gov/documents/bu...guide-business
4. Combine email marketing with other Internet marketing strategies. This does not mean a hodgepodge of online marketing methods. Social media marketing, web marketing and email marketing must fit your marketing and business goals.
5. Learn your lessons. After you have done your first email marketing campaign, monitor the results. Look at the statistics. How subscribers many opened the email? How many took action? How many requested to unsubscribe? This information will be very helpful in your next email campaign.
Local email marketing is a lot cheaper than sending direct mail to postal addresses but at the same time, there are the complexities of writing the content that attracts the right people, compels them to open your email and take action, and making sure you will not be opening yourself to legal scrutiny because of spamming issues. It is best to educate yourself and to fully understand the ins and outs of email marketing.
If you enjoyed these tips on local Internet marketing, be sure to visit http://googleupdatesexplained.com/ today for more tips and resources for growing your local business using Internet marketing strategies.
Online marketing has several specialized areas, and one of them is email marketing. It can open a lot of opportunities for your business but it can have its challenges as well. Because SPAM is illegal, you must be careful using email particularly when used for local marketing.
There two parts for local email marketing. The first part is communicating with your current customers, and the second part is to getting the exposure of your business to your local market. You need to find ways to capture the personal information of your customers like email addresses. The second part is involves lead generation or getting new customers. But even before you can do that here are some email marketing tips:
1. Define your goals. Ask yourself if the email marketing is for one specific sales campaign or an ongoing continuous campaign? Knowing what you want your customers to do is a good start.
2. Test your emails. Send test emails to yourself and to your staff. Ask them for impact analysis like is the subject compelling enough so the recipient will want to read it; are the links (if any) directing to the correct page; is the transition of the email from introduction to the closing remarks seamless. Test your emails for compatibility with other browsers and email clients as well like Outlook.
3. Emails should be permission-based. You do not want your email to end up as SPAM or in the trash folder of the recipients. If you are seriously considering email marketing you should familiarize yourself with the subject of permission and SPAM. Source: http://business.ftc.gov/documents/bu...guide-business
4. Combine email marketing with other Internet marketing strategies. This does not mean a hodgepodge of online marketing methods. Social media marketing, web marketing and email marketing must fit your marketing and business goals.
5. Learn your lessons. After you have done your first email marketing campaign, monitor the results. Look at the statistics. How subscribers many opened the email? How many took action? How many requested to unsubscribe? This information will be very helpful in your next email campaign.
Local email marketing is a lot cheaper than sending direct mail to postal addresses but at the same time, there are the complexities of writing the content that attracts the right people, compels them to open your email and take action, and making sure you will not be opening yourself to legal scrutiny because of spamming issues. It is best to educate yourself and to fully understand the ins and outs of email marketing.
If you enjoyed these tips on local Internet marketing, be sure to visit http://googleupdatesexplained.com/ today for more tips and resources for growing your local business using Internet marketing strategies.