5 Tips for Integrating Your Social Media and Mobile Marketing for Local Business
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When it comes to attracting the attention of and engaging with current and prospective clients, gaining exposure and generating traffic, social media marketing can't be beat. Mobile marketing is now working hand in hand with the various social media platforms to make communicating with your customers and target audience simple and cost effective.
In today's post we'll take a look at five tips that you can try today to more seamlessly integrate your social media and mobile marketing efforts to grow your business.
1. Integrate your social and mobile marketing campaigns into your overall marketing plan.
Make sure that your offline marketing efforts and your online marketing efforts are feeding and informing one another. For example, if you are creating flyers for an event, put a QR code on it and then create a special mobile landing page that rewards the visitor for making the effort to scan the code. Create a postcard with the URL for all of your social media accounts on it and ask them to add you. Direct Facebook followers to come in to your location for a special program or offer.
2. Set measurable goals for your social/ mobile campaigns.
Are you looking to increase:
• Brand awareness/ differentiation/ positioning
• Customer engagement
• Traffic (web & foot)
• Establish credibility as a subject matter expert
• Visibility
Decide on what you want the social/ mobile marketing campaign to accomplish because this will inform how the campaign will be executed.
3. Create a system for managing multiple social media platforms, your mobile apps and your mobile website.
If you are trying to do this on your own, use technology to help you leverage your time. Use sites such as HootSuite to help you to manage the many social media platforms. You can also use a site called, IFttt.com, which allows you to automate posting to several accounts and other online marketing activities.
4. Develop incentive/loyalty programs to reward customer engagement on mobile and social.
Make the special incentive offers sharable and increase the rewards when your current customers share your offers with their friends. If you make doing business with you fun, convenient and rewarding, why would your customers look elsewhere for your products and services?
5. Include social media sharing icons on your website, and your mobile app.
Encourage your customers to share your stuff with their network. Use the opportunity to talk about your best customers on Facebook and Twitter, share the content that your customers post and become an engaged member of your community.
Depending on your target market, many of your customers are already active on social media, and they are already using their mobile phones to help them find the local businesses that offer the products and services that they need. Meet them where they are and join the vibrant conversation that's already taking place. All it takes is a bit of creativity and the follow through to come up with marketing ideas that will keep you top-of-mind with your audience and fans.
Social mobile marketing is how local business can attract more customers, gain visibility and build their brand in a cost effective way. Visit http://googleupdatesexplained.com/ today to discover other tips and strategies for growing your local business.
In today's post we'll take a look at five tips that you can try today to more seamlessly integrate your social media and mobile marketing efforts to grow your business.
1. Integrate your social and mobile marketing campaigns into your overall marketing plan.
Make sure that your offline marketing efforts and your online marketing efforts are feeding and informing one another. For example, if you are creating flyers for an event, put a QR code on it and then create a special mobile landing page that rewards the visitor for making the effort to scan the code. Create a postcard with the URL for all of your social media accounts on it and ask them to add you. Direct Facebook followers to come in to your location for a special program or offer.
2. Set measurable goals for your social/ mobile campaigns.
Are you looking to increase:
• Brand awareness/ differentiation/ positioning
• Customer engagement
• Traffic (web & foot)
• Establish credibility as a subject matter expert
• Visibility
Decide on what you want the social/ mobile marketing campaign to accomplish because this will inform how the campaign will be executed.
3. Create a system for managing multiple social media platforms, your mobile apps and your mobile website.
If you are trying to do this on your own, use technology to help you leverage your time. Use sites such as HootSuite to help you to manage the many social media platforms. You can also use a site called, IFttt.com, which allows you to automate posting to several accounts and other online marketing activities.
4. Develop incentive/loyalty programs to reward customer engagement on mobile and social.
Make the special incentive offers sharable and increase the rewards when your current customers share your offers with their friends. If you make doing business with you fun, convenient and rewarding, why would your customers look elsewhere for your products and services?
5. Include social media sharing icons on your website, and your mobile app.
Encourage your customers to share your stuff with their network. Use the opportunity to talk about your best customers on Facebook and Twitter, share the content that your customers post and become an engaged member of your community.
Depending on your target market, many of your customers are already active on social media, and they are already using their mobile phones to help them find the local businesses that offer the products and services that they need. Meet them where they are and join the vibrant conversation that's already taking place. All it takes is a bit of creativity and the follow through to come up with marketing ideas that will keep you top-of-mind with your audience and fans.
Social mobile marketing is how local business can attract more customers, gain visibility and build their brand in a cost effective way. Visit http://googleupdatesexplained.com/ today to discover other tips and strategies for growing your local business.