Social Media Marketing Tips: How to Show Some Love to Your Friends & Fans

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Attention is a commodity as valuable as gold and in some ways even more challenging to get your hands on. Your customers and prospective customers are being bombarded from every direction with marketing messages aimed at getting them to pay attention and then ultimately make a sale.

If you've managed to attract a loyal audience of fans, friends, likes, followers and subscribers, it is crucial that you show them how much you appreciate them in a tangible, demonstrable way. Let's look at some ideas for how you can make your fans feel the love so that they will tell their friends about your products and services and stick around.

Send unannounced gifts, prizes or bonuses
Every now and then, or on a regularly scheduled basis, give your people a, 'buy one, get one free' offer or whatever kind of incentive coupon or freemium gift to express your appreciation, but only announce this offer on social media.

If you are using one of the location based social media platforms such as FourSquare, there are built in rewards for customers who frequent your location. The most frequent visitor can become the mayor, and you can offer them exclusive rewards that others might envy and want to get for themselves.

Talk about your most loyal customers
Mention your best customers by name by putting the @ symbol before their Twitter handle, or their full name on Facebook or LinkedIn. Have a 'Facebook Fan of the week' promotion where you highlight one of your followers on your Facebook page for a week. Recommend them to your Twitter followers, or recommend them on LinkedIn.

Reward your customers for showing you love
Create a 'Testimonial of the Month,' promotion, where you ask for your satisfied customers to write a review or record a short video testimonial about why they love your products or services. Pick one each month and highlight it on your website and social media platforms. This creates a fabulous win-win because you get a valuable testimonial and they get some bragging rights and exposure. This works best for a B2B audience.

Always be on the lookout for ways that you can show your appreciation for your customers and clients. People love to be appreciated, so when you take the time to single them out and let them know that you value their business, that can help to increase the know, like, trust factor that your prospective customers must develop before they feel comfortable buying from you or working with you.

The secret to success in social media is engagement. When you encourage and foster mutually beneficial relationships with your audience, you both benefit. They get an unexpected surprise, and you get the enjoyment of knowing that your customers are satisfied.

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