Blogging Tips: Recycling Old Blog Posts into Fresh Content

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Bloggers who have kept a blog for more than a year are sitting on a treasure trove of content. You might be lamenting the fact that getting ideas for new content and then taking the time to create it takes so much time and energy, but today you're going to get some ideas for reusing what you've already created.

Update it
This is pretty self-explanatory. Look in your archives for a blog post that covers a relevant topic, but something about the content has changed in the time since you published is. Things in every industry change all of the time. You can simply pick through old posts and find a few that you can re-write with up-to-date information to create a new post.

Is there any new research on the topic that you could cover in a blog post? Share that with your readers.

Change the approach
Let's say that you've written a blog post using a Q&A template. You can take the answers, add more information to them and come up with a post full of tips on the same topic.

As you are leafing through your archives, keep your eyes open for how you can repurpose and reuse some of those valuable posts that are just languishing in your blog's archives.

What do your readers think?
Find an old blog post that takes a position on a particular topic. Create a quick survey (you can use surveymonkey.com or Google Docs) and ask your readers what they think about that topic or position. Write a post about the survey results.

Learn something new
Take an old blog post that you wrote in response to something new that you learned. What else did you discover about that topic? Have your views that you expressed in the first post changed at all? Write about how your views have changed--or how they are as firm as ever sharing what has had an impact on your views.

Interview a mover and a shaker
Make a list of the main categories of the content that your blog covers. Pick out the top blog posts that you've written under each of those categories and then find an expert who you can interview on the topic. Have the interview transcribed, and depending on how long the interview is you can end up with several blog posts that fit in your major categories.

Tweet your old posts
If your blog is running on WordPress, you can install a plugin called, Tweet Old Post. It connects your blog to your Twitter account and tweets out links to your old blog posts at pre-set intervals.

Your old blog posts can make history
Make the most of Facebook's timeline. If you've got an exceptionally popular post that got a ton of hits and comments, maybe you did a guest post gig on a big-shot blog and got a lot of shine, or maybe someone you admire commented on it. Regardless of the reason, you can now add that historic post to your Facebook timeline. Just go to your timeline and create a status update including the title of the post, a short description, the image and a link to the post. Click on the little clock icon at the bottom of the status update window and add the date.

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