How to Gain Online Visibility by Establishing Authorship of Your Content on Google

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If you're a blogger, or a writer who is looking for more online visibility for yourself, today you are going to learn how to establish authorship of your content on Google. You're going to learn how to add a snippet of code to your blog so that when it shows up in the SERPs, there will also be a little, thumbnail-sized image of your face to the left of the description. Searchers might be more likely to click on a result that has your smiling face next to it.

Why establish Google Authorship?

One of the most important reasons for establishing your authorship on Google is because it links your Google+ profile to your online content.

Your search engine listing will include the hyperlinked title, the URL and then on the next line a thumbnail-sized image. Next will appear the number of people who have you in circles and then a short description (which you compose yourself).

Although the peeps at Google deny that Google authorship will influence your search engine ranking factors, some people who are currently using it have seen a significant and positive effect.

Benefits of establishing authorship on Google include:

• Analytics for your content in searches
• Your content will be set apart from others in the search results
• Gain more followers on G+
• Help users find your content more easily online
• Give you more visibility and credibility

How to establish Google authorship:

If you have not already done so, set up your Google+ profile. Add a professional, clear, headshot and fill in your profile information.

Visit: plus.google.com/authorship, and sign up using an email address on your domain and then click on the verification link you'll receive. (If you don't want to use an email address for verification you can just link your content to your Google profile.)

Go to your Google+ profile and make sure that your blog or website is listed under, "Contributor to," list of links which can be found on the right side of the "About" page on your G+ profile.

The next step is to link from your content to your G+ profile. Write up a short, 2 line bio that you will add to the footer of your post. Here's an example:

Bill McRea, the owner and CEO of McReaSoft Solutions, Inc. has over 35 years of experience in senior management and marketing. Bill has been responsible for building several large companies during his career. Find Bill on Google+.

!<a href="https://plus.google.com/u/0/107135728529870653771?rel="author">Find Bill on Google+</a>!

If your mind is blown right now and you hate messing with code, there's a WordPress Plugin for that. Author Box Reloaded will add an author box to your blog and it will handle the code for you.

After you do all of this verification and linking, you've just created a rich snippet for yourself. Even more good news is that you don't necessarily have to be active on Google+. All you have to do is create your profile and add your URLs and your authorship rich snippets will work. Give it 3-5 days for it to start showing up in search.

For more SEO tips and strategies that will help your website get found in the search engines faster and for free visit http://googleupdatesexplained.com/ today.
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