4 Reasons Why Your Competitors Beat You on Google
- ARTICLES |
In order to get your web page listed on "page one" for a particular keyword phrase, you are going to have to outperform one of your competitors.
There are many factors to consider when gauging competition but the main ones include:
• On-page Optimization - In other words, how well have they optimized their page around the keyword phrase(s) they are ranking for.
• Age of the domain - Generally speaking, the older the domain, the better.
• Domain extension - Although you can improve the SEO of any website, those with a .com, .org, .net, .edu, .gov or a country specific domain tend to rank better than those with other extensions.
• Inbound links - The amount of links the page has from other websites as well as those coming from other pages of the site itself.
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