How to Make Your Subscribers Love Your
- ARTICLES |
In this article, I'll give you 4 ways to make your subscribers love you and explain why you should only promote products that you truly believe with help others to be successful online.
Product selection is critical to your success and your reputation as an ethical marketer. If you promote the latest, greatest product launch just because everyone else is, or you promote products that you haven't purchased and personally evaluated, you risk losing the respect of your subscribers. You may make a quick sale, but if the product recommended turns out to be junk, you won't sell anything else to that person in the future...
If you don't truly believe that a product or service will help your subscribers succeed, then you shouldn't recommend it. I know that's difficult to accept, but it's true. When you believe in the product you're promoting, it's so much easier to recommend to others and you'll make much more money in the process.
Here are 4 guidelines you can follow to make your subscribers love you:
1. Sell Solutions - Not Products
Create a solid portfolio of quality products that provide solutions to problems. Identify the problems and challenges that your subscribers face and then, one at a time, find a few good products that provide a solution to each problem.
Here are a few problems that your subscribers may have:
Now you just need to pick and evaluate a handful of good products at different price ranges and continuity programs that will help your subscribers overcome each one of those challenges.
2. Invest in the Products You Sell
I understand that you can't buy every product that a merchant sells. But I highly recommend that you buy at least one product for two reasons:
3. Promote one Product at a Time
Learn everything about the product, develop unique marketing materials to promote it, and create a unique bonus that compliments it and add tremendous value to the offer. Make your promotion an event and send multiple emails to your list. I recommend promoting one or two products per week. Show your subscribers that you believe in the product, have personally used it yourself, and highly recommend it.
4. Don't Promote Hype and Lies !
Take the time to thoroughly evaluate every product before you promote, and help your subscribers make a buying decision. Stay away from products sold with blind sales copy, false scarcity, fake actors, and other lies. It's not worth risking your reputation to just to make a few bucks. If you run your business with honesty and integrity, all the efforts you make to help others will come back to you ten fold!
For more articles like this, visit my blog at Marketing With Derrick | How to Build a Six-Figure Business from Scratch
Product selection is critical to your success and your reputation as an ethical marketer. If you promote the latest, greatest product launch just because everyone else is, or you promote products that you haven't purchased and personally evaluated, you risk losing the respect of your subscribers. You may make a quick sale, but if the product recommended turns out to be junk, you won't sell anything else to that person in the future...
If you don't truly believe that a product or service will help your subscribers succeed, then you shouldn't recommend it. I know that's difficult to accept, but it's true. When you believe in the product you're promoting, it's so much easier to recommend to others and you'll make much more money in the process.
Here are 4 guidelines you can follow to make your subscribers love you:
1. Sell Solutions - Not Products
Create a solid portfolio of quality products that provide solutions to problems. Identify the problems and challenges that your subscribers face and then, one at a time, find a few good products that provide a solution to each problem.
Here are a few problems that your subscribers may have:
- Getting traffic
- Building a list
- Building a website
- Writing sales copy
- Setting up a membership site
- Setting up a blog
Now you just need to pick and evaluate a handful of good products at different price ranges and continuity programs that will help your subscribers overcome each one of those challenges.
2. Invest in the Products You Sell
I understand that you can't buy every product that a merchant sells. But I highly recommend that you buy at least one product for two reasons:
- To make sure you're selling something with true value. You don't want to risk your reputation by recommending a product that is full of fluff and filler. People buy from people they trust. If you want to continue selling products and services to your customers, don't waste their time with low-quality junk.
- You can use the content to pre-sell your prospects. For example, you could summarize an ebook and give it away as a free report. Or you could drop tips and tricks that you learned in a series of emails.
3. Promote one Product at a Time
Learn everything about the product, develop unique marketing materials to promote it, and create a unique bonus that compliments it and add tremendous value to the offer. Make your promotion an event and send multiple emails to your list. I recommend promoting one or two products per week. Show your subscribers that you believe in the product, have personally used it yourself, and highly recommend it.
4. Don't Promote Hype and Lies !
Take the time to thoroughly evaluate every product before you promote, and help your subscribers make a buying decision. Stay away from products sold with blind sales copy, false scarcity, fake actors, and other lies. It's not worth risking your reputation to just to make a few bucks. If you run your business with honesty and integrity, all the efforts you make to help others will come back to you ten fold!
For more articles like this, visit my blog at Marketing With Derrick | How to Build a Six-Figure Business from Scratch