Banner Advertising Tips - What Are Some Common Banner Advertising Mistakes and How to Fix Them?

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The use of ad banner advertising can be a great way for you to gain more exposure and web-traffic for you website. If you are familiar with the World Wide Web, then there is no denying that you have seen the use of web banner advertising on websites that you have visited in the past. The idea behind this form of advertising is to create a dynamic and creative banner that will drive more people to your website, and that will also entice them to click on your ad banner.

However, many people who use ad banner advertising make crucial mistakes when it comes to their web banner campaign.

The most common mistake is the use of the loud noises or flashing images in their web banners. There is nothing more annoying then visiting a website that features banner advertisements that begin claiming in audio files that you have won a prize or that begin blinking off and on in order to gain attention. 98% of all web surfers will immediately ignore these types of banner ads.

All effective ad banners will generally contain a very enticing or engaging image that draws the curiosity of the web surfer to them. Also, the most effective web banners in circulation will contain very little wording. Instead, they will feature a brief sentence or what is known as a blurb. The less wording the better!

Additionally, when using wording on your banner don't make it come off like a "sales pitch." Make your wording intriguing or mysterious. This will entice people to click on your ad banner and to discover your website.

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