Lead Generation Tips - 3 Common Mistakes That Businesses Make in Generating Leads

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When it comes to generating leads there are many amateurish mistakes that companies and websites make. These mistakes can cause damage to your company's reputation and can turn people off to your products and services. When generating leads be sure to avoid making the mistakes below.

Mistake #1: Never purchase a leads list from another company or service. When you purchase leads from a company you may receive a great deal of leads, but these leads will be like "dry calling" individuals. In 100 leads there may only be 1 person who could be interested in your products and services. Additionally, if you "dry contact" people you are apt to create a bad reputation for your company and products.

Mistake #2: If you have created a leads mailing list, don't overuse the contact information that you have. If you are constantly sending out emails to these users, chances are that people will begin to unsubscribe from your services or they may report all of your emails as "spam." Only email your leads when you have something very important to say or to offer them.

Mistake #3: Don't just sit back and wait for people to come to you! The only way you can go about generating leads, is to seek out contact information on people and companies who may be interested in your services. Don't just sit back and imagine that the clients will come to you.

Don't make these mistakes when generating leads! Learn from the mistakes that others have made and your lead campaign will be much more successful.

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