Banner Advertising Tips - How Banner Ads Work to Bring in Qualified Traffic For You

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If you run a company or website that spends money on online marketing, also more commonly known as Internet marketing, then one option you have to choose from is web banner advertising. There are numerous websites and services that assist companies of all sizes in executing web banner advertising. These companies will generally allow you to carry out this method of advertising in two specific ways:

1. They will create your entire banner and advertising program for you based on the specifications that you set up and create. This means that they will design all your advertising banners for you from scratch for a fee.

2. They will allow you to create your banner and advertising program on your own just as long as it falls into line with their terms and conditions. With this method your advertising program must be approved by the company before it goes into action.

Either way that you choose you should note that the most effective web banner advertising involves the use of images. More people will click on a banner that is an image than they will on a banner which is a text advertisement. This is generally because web banners which feature images are more pleasing and comforting to the eyes, whereas a text banner immediately makes a person think of 'advertising.' These people are aware that image banners are 'advertising' but are 40% more prone to click on them when compared to text advertising.

Therefore, when you consider using advertising banners for advertising you should consider building a web banner campaign around image based banners.

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