Banner Advertising Tips - How Banner Ads Work to Bring in Qualified Traffic For You
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1. They will create your entire banner and advertising program for you based on the specifications that you set up and create. This means that they will design all your advertising banners for you from scratch for a fee.
2. They will allow you to create your banner and advertising program on your own just as long as it falls into line with their terms and conditions. With this method your advertising program must be approved by the company before it goes into action.
Either way that you choose you should note that the most effective web banner advertising involves the use of images. More people will click on a banner that is an image than they will on a banner which is a text advertisement. This is generally because web banners which feature images are more pleasing and comforting to the eyes, whereas a text banner immediately makes a person think of 'advertising.' These people are aware that image banners are 'advertising' but are 40% more prone to click on them when compared to text advertising.
Therefore, when you consider using advertising banners for advertising you should consider building a web banner campaign around image based banners.
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