Here's A Quick Way To Improve Your Membership Site Signups
- ARTICLES |
By: Lynette Chandler
In the article ‘Top 10 Mistakes In Web Design‘, Jakob Nielsen the web usability guru wrote, “Consistency is one of the most powerful usability principles: When things always behave the same, users don’t have to worry about what will happen” he goes on to add, “The more users’ expectation prove right, the more the will feel in control and the more they will like it. And the more the system breaks users’ expectations, the more they will feel insecure”.
That’s why in e-commerce, you always see persistence in design from the product page, throughout the checkout process. This so common that many including your purchasers anticipate it. Regrettably, there are still many internet businesses who entirely break this rule and this disturbance of the design flow seems to occur more often on membership web sites.
One minute, the customer is viewing a well designed sales page. Once they are won over and ready to place an order, they come up to a checkout page that appears nothing like the one they just came from. If you’re lucky and the customer continues with their order, they could find themselves inside a members’ only area that carries yet another design. As the customer moves through the process, they could come across as many as three different designs that have nothing to hold the process together. Nothing to assure the buyer they are indeed ordering and receiving the product from the same company. A process that entirely breaks the customer’s expectations and ultimately causes them to doubt your membership offer.
Like it or not, impressions matter. If it is crucial for one time delivery products it is even more important for recurring memberships because members log in monthly. The more disoriented they are, the less likely they will stay. It also subtly exhibits how seriously you take your members. If it looks like you’ve never moved into your own website, they’ll begin to wonder how long you will continue to deliver.
How people experience your site before they become a member and after has a lot of impact. Take time to brand your membership site sign on and account management pages. You may find you will be able to improve your sign up rate by making simple customizations.
About the Author
Lynette Chandler, has helped many entrepreneurs implement and make the best use of web technologies like membership sites. She also provides web tech training at TechBasedTraining.com. One such program you may be interested in will lead you step-by-step, how to customize your aMember powered membership site in as little as I hour at http://TechBasedTraining.com/
Dania
In the article ‘Top 10 Mistakes In Web Design‘, Jakob Nielsen the web usability guru wrote, “Consistency is one of the most powerful usability principles: When things always behave the same, users don’t have to worry about what will happen” he goes on to add, “The more users’ expectation prove right, the more the will feel in control and the more they will like it. And the more the system breaks users’ expectations, the more they will feel insecure”.
That’s why in e-commerce, you always see persistence in design from the product page, throughout the checkout process. This so common that many including your purchasers anticipate it. Regrettably, there are still many internet businesses who entirely break this rule and this disturbance of the design flow seems to occur more often on membership web sites.
One minute, the customer is viewing a well designed sales page. Once they are won over and ready to place an order, they come up to a checkout page that appears nothing like the one they just came from. If you’re lucky and the customer continues with their order, they could find themselves inside a members’ only area that carries yet another design. As the customer moves through the process, they could come across as many as three different designs that have nothing to hold the process together. Nothing to assure the buyer they are indeed ordering and receiving the product from the same company. A process that entirely breaks the customer’s expectations and ultimately causes them to doubt your membership offer.
Like it or not, impressions matter. If it is crucial for one time delivery products it is even more important for recurring memberships because members log in monthly. The more disoriented they are, the less likely they will stay. It also subtly exhibits how seriously you take your members. If it looks like you’ve never moved into your own website, they’ll begin to wonder how long you will continue to deliver.
How people experience your site before they become a member and after has a lot of impact. Take time to brand your membership site sign on and account management pages. You may find you will be able to improve your sign up rate by making simple customizations.
About the Author
Lynette Chandler, has helped many entrepreneurs implement and make the best use of web technologies like membership sites. She also provides web tech training at TechBasedTraining.com. One such program you may be interested in will lead you step-by-step, how to customize your aMember powered membership site in as little as I hour at http://TechBasedTraining.com/
Dania