It's great to have followers in social media sites like Twitter and Facebook, but if they are just passively noticing your social posts, but never taking any action- it’s time to implement some compelling tactics to motivate them. Social media followers may “Like” you, but that is not going to help you or your business. Social media followers are valuable if they eventually turn into loyal customers who refer other potential clients. Below I listed several strategies to help increase the rate at which social media followers become real customers, clients, or leads:.