How Social Media Optimzation Impacts SEO and Your Website's Page Rank

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According to many SEO Gurus social media optimization and SEO are connected, but how are they connected? Well, you need to comprehend the type of compelling and similar relationships they share. In order, to determine which strategy to emphasize when combining Social Media Optimization and SEO for marketing your website or blog, you need to understand that social media can increase visibility, traffic and build authority. And don't forget that content optimization is the relation between SEO and social media.

Content Optimization



This is where social media and SEO connect. Doing social media keeping the following steps in mind is the key to achieve more visibility.
  • Finding right keywords
  • Using keywords properly in the content creation
  • Doing on page and off page SEO of blog posts
Social media marketing is considered by many SEO experts the best search engine optimization.

Unlike a few years ago, the line between SEO and social media is starting to fade. Google and Bing are using social signals more than ever in their ranking algorithms; and they're not only monitoring what's happening off your site, but also what's happening on it.
The Definition of Ranked Results and Display in SERPs

What is SERP? It is search engine results Page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results usually display a list of web pages with titles, a link to the page, and a short description showing where the Keywords have matched content within the page.

1. Ranking optimization is the conventional way of thinking about SEO. We apply numerous strategies to particular URLs and domains to influence Google's search algorithm and boost the ranking position of specific pages of web content.

2. Display optimization refers to visibly displaying content in new/other sections of Google SERPs – personalized search, time subsections, and search subsections such as "Blogs" and "Discussions."

Google is now giving much more attention and importance to personalized results and less to conventional results. Social content, such as Google+ postings and blog posts are distinctly displayed in SERPs.


As a result of personalized results gaining importance with SERP, and display optimization becoming more prominent, you need to keep these three key aspects in mind when planning your SEO and Social Media Optimization.
  • Social shares – Tweets, Likes, Google +1's, definitely affect Google's ranking algorithm, but sharing social media content have a more significant impact.
  • However, social media content and shares have an obvious and compelling affect on display visibility. Original Google+ and/or blog content is indexed and displayed in regular, personalized, time-sensitive and social subsections of a SERP. Also visible is content endorsed shares by your social connections.
  • When planning SEO strategy user behavior and selections are crucial element. So if you and your target market are not a big social media or Google, only traditional search results should matter to you.
10 Social Media Tactics to Use That Have Significant SEO Affect


Here is a list of 10 Social Media Tactics to use that have significant SEO affects.

1. Having an active social media presence in Facebook and Tweeter is a valuable asset. Social sharing generates links to your content and these links, are extremely important for SEO.

2. Share your blog post – intensely promote them using social media sites and social bookmarking sites consistently.

3. Use social news sites like Digg and Reddit, distribute press releases, curate content on Web 2.0 sites, establish an author profile on high-quality article directories like ArticleBase. Leave useful and valuable comments on relevant blogs, participate in forums, and syndicate your site's RSS feed to RSS aggregators.

4. Add Google+ buttons to your web pages and blog. This makes it easy for your readers to share your content with the most prominent and popular social media sites online.

5. Ensure to you social sharing buttons are above and below each post, and specifically included text asking the user to share the content if they enjoyed it. This will create a steady stream of new visitors from social media sites and generate gobs of SEO-boosting social signals.

6. Build your email list. Capturing value from your website visitors starts with capturing their contact information, and nothing is more valuable than an opted-in email address. Staying in touch with your visitors via an email marketing campaign can yield major returns, even if not right away. This list can refr more visitors to your blog or website in the fuutre.

7. Create a Google+ business page and share your content on it. And encourage vistors to give you +1 rating if they like your content.

8. Create keyword optimized, one of kind content on Google+.

9. Make a compelling effort to build your Google+ community because shares and original content on Google+ are more relevant if your business page is full of many users.

10. Compile a list of the top 25 authoritative dream sites in your niche you'd love to be published on, then contact each one and offer to write a guest blog post. Not only will it help boost the credibility of your brand, it'll expand your brand awareness to a new audience. The SEO benefits are in amazing, also. A single inbound link from an authoritative blog in your niche can be worth a thousand times more than a single low-quality link.

As online marketing becomes more and more competitive, it's becoming crucial to develop an total optimized online marketing strategy that includes all ten of these tactics. These tactics can be outsourced or you can do them yourself. Also, keep in mind how closely related your social media marketing is related to SEO which impacts your website's page rank significantly.

About the Author

Dania Schwerert
I am mom and blogger. My blog provides awesome tools, articles, tips and guides for people and especially moms who are comtemplating starting an online home business. I have exceptional reviews and suggestions on cutting-edge marketing tactics and products designed to effectively promote your website to the world. My blog also has articles, tips and other resources from top Intenet marketing Gurus and experts. Visit http://www.homebusinesstalk.biz
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