Are You Stuck on $7 WSOs?
- ARTICLES |
I'm going to level with you in this article. Because I see a big problem. And it shouldn't be a problem.
You see, one of the things that is really great about the warrior forum is that newbies and gooroos alike can use the special offer forum to get low ticket buyers onto their list. And my experience selling $7 WSOs is that those buyers convert to high ticket products down the road. In fact, it's one of my 2 best sources of traffic.
(For those who don't know, my #1 source is ezinearticles.com)
But there is a problem. I think a lot of people get bogged down in the $7 part. They make the $7 sale, but they don't have a good email campaign, they don't have effective upsells for their campaign, so they aren't making backend money. They are just making the front end money.
Then maybe they see they have the problem, so they create a few backend upsells - maybe a $37 product, maybe a $97 product. And they are making some money.
But what they don't realize is that if they were selling a $1000 product, they would be making a whole lot more. Because here's the thing: people want to actual change their lives if they buy from you. And probably your $37 product isn't going to change lives. So even if they buy it - their life isn't going to change, and next week they will start over, buying a $7 WSO from someone else, then buying THEIR upsell for $37.
But what if instead YOU were to create a genuine training - maybe a 10 week self-guided coaching program that if someone studied it methodically, one hour a week, and did a homework assignment you assigned each week, your clients would start getting REAL results, right?
You see, what I have found is that if you can get people to DO the work, they get results. But most people don't DO THE WORK when they buy a $7 WSO. They don't do the work when they buy a $37 upsell. But if they sign up for a $1000 coaching program, they think that since they invested something real, they should do the work. And if you just create homework assignments that by the nature of doing them, the people do the work necessary to get results - then they get results, and likely they will become clients for life, instead of jumping from one WSO to another over and over again.
(to get the rest of the story, go here:
WSO backend selling
You see, one of the things that is really great about the warrior forum is that newbies and gooroos alike can use the special offer forum to get low ticket buyers onto their list. And my experience selling $7 WSOs is that those buyers convert to high ticket products down the road. In fact, it's one of my 2 best sources of traffic.
(For those who don't know, my #1 source is ezinearticles.com)
But there is a problem. I think a lot of people get bogged down in the $7 part. They make the $7 sale, but they don't have a good email campaign, they don't have effective upsells for their campaign, so they aren't making backend money. They are just making the front end money.
Then maybe they see they have the problem, so they create a few backend upsells - maybe a $37 product, maybe a $97 product. And they are making some money.
But what they don't realize is that if they were selling a $1000 product, they would be making a whole lot more. Because here's the thing: people want to actual change their lives if they buy from you. And probably your $37 product isn't going to change lives. So even if they buy it - their life isn't going to change, and next week they will start over, buying a $7 WSO from someone else, then buying THEIR upsell for $37.
But what if instead YOU were to create a genuine training - maybe a 10 week self-guided coaching program that if someone studied it methodically, one hour a week, and did a homework assignment you assigned each week, your clients would start getting REAL results, right?
You see, what I have found is that if you can get people to DO the work, they get results. But most people don't DO THE WORK when they buy a $7 WSO. They don't do the work when they buy a $37 upsell. But if they sign up for a $1000 coaching program, they think that since they invested something real, they should do the work. And if you just create homework assignments that by the nature of doing them, the people do the work necessary to get results - then they get results, and likely they will become clients for life, instead of jumping from one WSO to another over and over again.
(to get the rest of the story, go here:
WSO backend selling