SEO starts and ends with the content you post in your website. Let's say you're looking to rank for the keyphrase "how to make pancakes". You should consider 3 parties involved, Google, you, and the searchers who want to know .. how to make pancakes. You have to take into account how to satisfy all three parties for a win-win-win situation.

Google wants to know if you are an authority in making pancakes.

Google has a problem identifying quality content. They don't know if the content was written by a top chef, or by someone who doesn't understand the first thing about making pancakes. They have some markers into place to resolve this issue: how many people follow you on Google+, how already established websites link to you as a resource. If you manage to get links from the industry you're in, it boosts your trust. If a lot of people refer to your site when they talk about pancakes, then your site becomes more important. With me, so far?

The visitors trust Google to know better.

Visitors trust Google to tell them exactly what they want. If they don't find what they're looking on your page, they will go back to the search engine and visit the other websites. Google measures the level of satisfaction and if it's not high enough, your site will drop in results.

You want to make money forever from ranking

You wantto rank your website, place ads on your page and make money from your creation. Fair enough. However, a lot of newbies make the mistake of plastering as many ads as possible on the page believing that more ads = more money. The problem with that is, the more ads, the lower the satisfaction of visitors coming to your website... and that leads in the end with Google punishing your site which shuts down the money machine.



Don't be one of those guys who believe all they have to do is launch a site, write content and visitors will come and everything will grow on its own. It's your job as a marketer to make that happen.

Here are couple of ideas:

-> Create instructional videos and post them on video sharing websites. Each video should link to the main website for reference.

-> Create PDF step by step guides and submit them to document sharing websites.

-> Contact bloggers and request a position as guest blogger. You will create content for them every once in a while in exchange for exposure for your site.

And the list could go on. Now, there is a better way...